Schema markup
Structured data that helps search engines understand and display your content as rich results.
Topics: SEO and CRO
Glossary
Browse definitions. Filter by starting letter or by topic.
S
Search Volume (SV)
The average number of times per month that a keyword was searched for on Google (nationally).
Topics: SEO and CRO
Segmentation
Grouping subscribers by shared traits to send more relevant messages.
Topics: Email Marketing
SEO (search engine optimisation)
Improving your website to increase visibility in unpaid search results.
Topics: SEO and CRO
SERP “search engine results page”
The page you see after search in your search engine (Google, Bing, etc.).
Topics: SEO and CRO
Sitemap
A file that lists your pages to help search engines discover and crawl your site.
Topics: SEO and CRO
SMART goal
A goal that is specific, measurable, achievable, relevant and time-bound.
Topics: Marketing Planning and Strategy
Social listening
Monitoring online conversations about your brand, competitors or industry.
Topics: Social Media
SSL certificate
Security technology that encrypts data sent between a browser and your site, shown as https.
Topics: Websites
Storyboard
A sequence of frames that plan out a video before filming.
Topics: Video and Photography