Glossary

Browse definitions. Filter by starting letter or by topic.

L

The web page people arrive on after clicking an ad, designed to drive a single action.

A valuable resource offered in exchange for contact details, such as a guide or checklist.

Where a contact or deal originated, used for reporting and optimisation.

Topics: CRM

Regularly removing invalid or inactive contacts to improve performance.

A Meta or Google audience that finds new people similar to your best customers.