Canonical URL
The preferred version of a page when duplicates exist, set to consolidate signals.
Topics: SEO and CRO
Glossary
Browse definitions. Filter by starting letter or by topic.
C
CDP (customer data platform)
Software that unifies first-party data from multiple sources for activation and analysis.
Click rate
Percentage of delivered emails that had at least one link clicked.
Topics: Email Marketing
CMS (content management system)
Software used to create and manage website content. WordPress is the most common CMS.
Topics: Websites
Community management
Responding to comments and messages and fostering audience relationships.
Topics: Social Media
Competition
The density of advertisers bidding on this keyword for their ads on the national level.
Topics: SEO and CRO, Digital Ads
Content pillar
A recurring theme that guides social content planning.
Topics: Social Media
Conversion
A meaningful action taken after seeing an ad, such as a purchase, form submit or phone call.
Topics: Digital Advertising
Conversion rate
The percentage of visits or clicks that result in a conversion.
Topics: Digital Advertising
Core Web Vitals
Google metrics for loading, interactivity and visual stability used to evaluate page experience.
Topics: SEO and CRO
CPC
Cost-per-click is the amount advertisers pay per ad click
Topics: SEO and CRO, Digital Ads
CPC (cost per click)
The average amount you pay each time someone clicks your ad.
Topics: Digital Advertising
CPM (cost per mille)
The cost to deliver one thousand ad impressions.
Topics: Digital Advertising
Creative concept
The central idea that ties campaign visuals and messages together.
Topics: Graphic Design
Creator partnership
A collaboration with a content creator to produce and share sponsored content.
Topics: Social Media
CRM (customer relationship management)
A system for managing contacts, deals and communications across the customer lifecycle.
CRO (conversion rate optimisation)
Improving pages and user journeys to increase the percentage of visitors who convert.
Topics: SEO and CRO
CTR (click through rate)
The percentage of impressions that resulted in a click. Calculated as clicks divided by impressions.
Topics: Digital Advertising