Content Marketing

Content content content. You can’t underestimate its value

woman holding camera standing near people

Once you create quality content, you should be sharing it everywhere!

Threesides are your content writing specialists.

Content Marketing vs Copywriting

Some people confuse the two, but there’s a clear difference.

What does it all mean?

Copywriting = the activity or occupation of writing the text of advertisements or publicity material.

Content marketing = a marketing strategy that utilises the creation and sharing of written and visual content, e.g. blog posts, social posts and images/video to attract and retain a defined target audience. The content does not necessarily explicitly promote a brand/product, but is intended to stimulate interest in it.

Threesides Marketing can assist you to find your content sources, unlock your best content storytellers, determine your content channel needs, and as a content marketing agency, create your most effective and on-brand content.

How do I convert with content?

That’s what we can help you with. We create and/or train our clients to create their own engaging, captivating and conversion-leading content through various channels, platforms, and mediums. We don’t lose sleep over the difference between content marketing and copywriting – but we do think that one shouldn’t live without the other when planning great content.

What does Content Marketing look like?

Here are some of the specialised Content Marketing tactics we can assist with:


Blogs and website

Direct mail

Media and PR

Sales collateral

Social media

Video and photos

How much does Content Marketing cost?

Our Content Marketing offering is scalable to your budget, utilising any mix of our recommended tactics and tailored to your organisation’s needs, stage and size of business and industry.

Ready to discuss getting Threesides on board as your Content Marketing agency? Enquire now and one of our friendly team will contact you with recommendations on where to start.

How can we help?

Employ a mix of our content management solutions

Social media

  • Instagram, Facebook, Pinterest, LinkedIn and TikTok
  • Hashtags
  • Influencers
  • Content plans and schedules

Blogs and websites

  • Blogs
  • Websites: services, team profiles, client portfolios, etc
  • Landing pages

Direct mail


  • Display
  • Search
  • Remarketing
  • Print

Sales collateral

  • Factsheets, flyers and brochures
  • Prospectus and welcome packs
  • Award submissions
  • Menus

Media and PR

  • Media alerts
  • Media releases
  • Media backgrounders
  • Media strategies
  • Media event/launch invitations

Video and images