Digital Advertising

Integrated Digital Advertising

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Threesides Marketing are Canberra’s digital marketing specialists. Integrated Digital Advertising unites all your digital channels to reach your target audience, create a cohesive online presence, and improve results.

As your Google and social media ad agency, we have a comprehensive approach to delivering Integrated Digital Advertising. We’ll take you through the initial planning phase and strategy development of your Integrated Digital Advertising (IDA) Plan, plus deliver ongoing optimisation and reporting. By providing an end-to-end service, we’ll ensure that all channels and tactics are aligned, and your customer is guided from brand awareness through to the action that’s most valuable to your business.

The IDA Plan may involve increasing brand awareness via Facebook and Instagram, reaching an audience actively searching for products/services like yours on Google Search, and retargeting those who showed interest but didn’t convert via Google Display.

An integrated strategy goes beyond advertising platforms, factoring in broader marketing resources including website design and user experience, and what happens after a user takes the desired action. The ultimate goal is driving results, regardless of where it happens.

What does Integrated Digital Advertising look like?

With Google and powerhouse social media platforms like Meta, the information and options available can be overwhelming. Between display ads, search ads, Facebook ads and Instagram Reels, these platforms are made up of hundreds of options and variables that all contribute to whether an ad campaign is successful.

Having a great website is a good start, however, without traffic being actively pushed there, your customers don’t get a chance to see it. Integrating your digital advertising has proven to be an effective method to improve website visitors and paid and organic search rankings.

Threesides Marketing has social media and Google PPC (pay-per-click) specialists who already have the knowledge and experience to run successful campaigns, with proven results in helping our clients achieve their advertising goals.

Threesides can:

  • Scope and develop an IDA Plan, reviewing available campaign types and working with you to determine the best course of action.
  • Set up and run your social accounts and Google Ads account.
  • Tracking engagement and analytics to effectively measure lifetime value and the return on investment.
  • Work with you to create digital ads that both you and the people searching for you will love.

Threesides Marketing is equipped with the expertise to either establish your advertising platforms and ensure they translate to website conversions, or improve/integrate your current strategies.

Grow your website sales

Your customers may be spending more time in search results and not on your website. Threesides Marketing can help you show your products on search results by integrating your website, merchant centre and advertising platforms.

  • Remarket and retarget to existing customers.
  • Show your products directly on search results.

Find the right people for your business

Finding the right audiences is key to driving results and ensuring your advertising spend will have a return on investment. At Threesides, we can help you find the right people for your business by:

  • Creating detailed audience definitions.
  • Utilising your existing data to find similar people.
  • Finding the platform that works best (Bing, Facebook, Instagram, Google, Pinterest, LinkedIn, TikTok).
  • Generating leads, growing your enewsletter or helping you recruit your next staff member.

Only pay per click

We can create custom ads with different ad design and placement options to appear on Google and other related search partner sites. These ads are displayed to the detailed audiences we select, and the account pays when a user clicks on the ad. This ensures you’re only paying to be seen by people who find your ad relevant and are more likely to convert, rather than traditional forms of advertisement where you pay for your ad to be seen regardless of who it’s shown to.

  • Outrank your competitors.
  • Utilise your ad spend effectively – reach the people who will buy.
  • Track and measure your return on ad spend.

How much will Digital Advertising cost with Threesides?

Our Digital Advertising offering is scalable to your budget, your organisation’s needs, stage and the size of your business and industry.

Ready to discuss getting Threesides on board as your Digital Advertising agency?

Enquire now and one of our friendly team will contact you with recommendations on where to start.

Threesides Marketing offers the following Digital Advertising packages

Integrated Digital Advertising

  • Two or more platforms
  • Development of an IDA Strategy
  • Monthly optimisations
  • Google Looker Studio (GLS)reporting

Essentials Package

  • Maximum one platform
  • Plan-on-a-page (brief plan rather than complex strategy)
  • Monthly optimisations
  • Google Looker Studio (GLS) reporting

Once-off Campaign

  • One or more platforms
  • Monthly optimisations depending on campaign length
  • End of campaign report

Digital Advertising

Threesides recommends a mix of the following digital advertising tactics

As your digital advertising agency, we can assist you with the following services:

Google and Bing advertising

LTV, RPM, CPA, and CTR. Not everyone speaks the Google Ads language. Thankfully, we live and breathe it. At Threesides Marketing, we’re passionate about making smart data-led decisions that lead to achieving your business goals and objectives.

There’s no more ‘gut feel’ or ‘set and forget’ when it comes to Google Ads strategy, it’s all about staying up to date with the ever-changing landscape of Google Ads and using the latest proven strategies to boost your ads to the top of Google Search results and give your business the best chance of being seen by the right person, at the right time. The same can be said for Microsoft Ads on Bing.

Is your audience in the government sector and primarily using Microsoft devices and Edge browser? Not a worry, Threesides successfully manages cross-network advertising and can create a standalone strategy (or match your current Google advertising one) to ensure your key demographics are being served with high-quality ads that are proven to convert wherever they happen to be searching from.

Search and Display Advertising

Google Search campaigns allow us to customise and place ads across Google’s network of search results. By having an ad placement at the top of Google’s search results page, your ads are shown to people actively searching online for your products and services.

Display campaigns are used to increase reach and brand awareness on the Google Display Network. We often use these ad placements for remarketing by showing ads to people who have recently visited or interacted with your website or app.

Performance Max

Google’s newest creation. Performance Max campaigns have access to all of Google’s placements and can display ad copy and creative on all of these from the one collective campaign. A Performance Max campaign gives you the opportunity to reach users at each end of the marketing funnel from general brand awareness to the purchasing/conversion stage. Threesides Marketing uses Performance Max campaigns to complement our other campaigns and expand our targeting with valuable data insights we’re able to learn from different funnel placements.

Video Campaigns

Video campaigns let you show ads in videos on YouTube and on websites and apps running on Google video partners. With over 2.1 billion active users visiting YouTube every month, we can use your videos in a variety of advertisements to improve awareness, reach, and action through detailed targeting, ensuring your ads are being shown to the right user at the right time.

Discovery

Google Discovery campaigns deliver highly visual and personalised ads to engaged users who are ready to interact with your brand. Discovery campaigns are also great for retargeting users who have already interacted with your brand, and are likely to engage with it again. They can reach up to 3 billion users a month on the YouTube, Discover, and Gmail tabs across user devices.

Shopping

Shopping campaigns can be used to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads interested in purchasing your product. Shopping ads can influence shoppers at all different stages of their purchase journeys by helping them discover and explore your brands.

App Downloads

Mobile App Install Ads connect directly to your app’s placeholder on Google Play or the Apple App Store. These App Install Ads can run on Google Search and Display Networks, as well as YouTube. App Install Ads allow users to install your app directly from your ad.

Social Media Advertising

Harness the power of Meta, LinkedIn, Pinterest, and TikTok to propel your business to new heights.

Meta (Facebook and Instagram)

Dive into the vast Meta universe, reaching millions of people nationwide. Our social media experts craft compelling ad campaigns, utilising Meta’s diverse advertising formats to engage your target audience and boost brand visibility. From eye-catching visuals to strategic ad placements, we’ll make your brand shine on the largest social media platform in the world.

LinkedIn

Connect with professionals and decision-makers on the world’s premier business-oriented platform. Threesides crafts LinkedIn campaigns that resonate with your professional audience, leveraging the platform’s sophisticated targeting tools to ensure your message reaches the right hands.

Pinterest

Immerse your brand in the visually captivating world of Pinterest. Our creative team designs visually stunning pins that captivate audiences and drive traffic to your website. Whether you’re promoting products or sharing inspiring content, we’ll curate a Pinterest presence that leaves a lasting impression on users.

TikTok

Step into the realm of short-form video content with TikTok advertising. Threesides taps into the creativity and energy of TikTok to create engaging ad campaigns that resonate with a younger demographic. From trending challenges to brand storytelling, we’ll help your brand become a sensation on this rapidly growing platform.

Conversion Tracking

With new ad blockers, Javascript errors, browser limitations, cookie expiration, attribution issues, privacy regulations, and data discrepancies, we have to go beyond the basics to effectively advertise online. With advanced conversion knowledge across a range of platforms and tools, we have the skills to set up your account and campaigns for success so you have accurate data that machine learning algorithms can use to improve their targeting and snowball your account to success.

Measurement and Reporting

We provide a written monthly report (and a quarterly report on request) that can be adjusted to see all your key advertising data. Detailed reporting and analysis are available with a completely customised digital dashboard that we link to your digital advertising accounts to pull statistics from your campaigns such as clicks, impressions, conversions and other key metrics. We believe in transparency and two-way communication, it is important that you know you’re getting value for money, so we’ll take you through your reporting dashboard to make sure you understand all the relevant metrics associated with your account.