Glossary

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B

Supplementary footage used to add context or visual interest to a video.

A link from another website to your site. High-quality backlinks can improve rankings.

Or “inbound links” are links from other websites that direct to your website.

How a platform spends your budget to achieve a goal, such as maximise conversions or target CPA.

A reference for using your logo, colours, fonts, imagery and tone consistently.