Earned media
Publicity gained through editorial coverage rather than paid placements.
Topics: Media, PR and Influencers
Glossary
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E
Editorial calendar
A schedule that maps content topics, formats and publication dates.
Topics: Content Marketing
Embargo
A request that information not be published before a specific date and time.
Topics: Media, PR and Influencers
Engagement rate
Interactions such as reactions, comments, shares and saves divided by reach or followers.
Topics: Social Media
Evergreen content
Content that stays relevant over time and continues to attract traffic.
Topics: Content Marketing