Glossary | Threesides Marketing | Digital Marketing Agency

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A controlled experiment comparing two versions of an ad, audience or landing page to find the better performer.

Testing multiple page or element variants to improve conversions.

Standards that make websites usable for people with disabilities. Good for users and SEO.

Google Ads’ competitive position of your ad in the auction, influenced by bid, quality and expected impact.

Text descriptions of images for accessibility and SEO.

Alternative text describes the images on web pages for accessibility. Search engine robots also use this to identify what is in an image.

The text with which you link to internal or external pages.

A method for applications to talk to each other and exchange data.

Topics: Martech

The width-to-height proportion of an image or video, e.g. 1:1 or 9:16.

Rules that assign credit for conversions across touchpoints, such as last click or data-driven.

The time period after an ad interaction during which a conversion is credited to the ad.

Prebuilt emails triggered by actions or time, such as welcome or abandoned cart flows.