Glossary

Browse definitions. Filter by starting letter or by topic.

P

A semi-fictional profile representing a key audience segment, used to guide messaging and channels.

Tailoring email content using subscriber data such as name, location or past behaviour.

A tailored message to a journalist suggesting a story idea or angle.

A Google Ads campaign type that uses automation to run across all Google networks from a single goal-based campaign.

How you want your brand to be perceived relative to competitors.

Search advertising where advertisers pay for each click on their ad that is shown in the SERP.