Marketing / Content and Copywriting
Content Marketing vs Copywriting. The difference?
Do you really care? Nup, skip the definitions and get on with it.
copywriting: the activity or occupation of writing the text of advertisements or publicity material.
content marketing: marketing that involves the creation and sharing of online material (e.g. posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
(Source: Oxford Living Dictionaries)
How do I convert with content?
That’s what you should have asked and that’s what we can help you with. We create and/or train our clients to create their own engaging, captivating and conversion-leading content through various channels, platforms, and mediums.
We don’t lose sleep over the difference between content marketing and copywriting – but we do think that one shouldn’t live without the other when planning great content.
Content Examples
Let us help you to engage your audience through sassy copy and content that stands out in social media, their inbox, on the web and in print.
Social Media
- Instagram, Facebook, Pinterest, LinkedIn and Twitter
- Hashtags
- Influencers
- Content Plans and Schedules
Blogs and Websites
- Blogs
- Websites: Services, Team Profiles, Client Portfolios, etc
- Landing Pages
Direct Mail
- Email Marketing
- E-newsletters
- Snail Mail (Yes, it still exists!)
Media and PR
- Alerts
- Releases
- Backgrounders
- Media Plans
Sales Collateral
- Factsheets and Brochures
- Prospectus and Welcome Packs
- Award Submissions
- Menus
- Tasting Notes
Advertising
- Display
- Search
- Remarketing
Video and Images
- Infographics
- Graphic Design
- Video
- Photography
Industry Expertise
We have expertise and create content and marketing magic for a range of industries and sectors. Below is a quick snapshot but if you have the time browse through our client portfolio for examples of our latest work.
Hospitality and Tourism
- Destination Tourism
- Food and Wine
- Bars and Restaurants
- Distilleries and Wineries
Health
- Mental Health
- Health Promotion
- Medical and Specialists
- Physiotherapy
- Pharmacy
Government
- Local, State, Territory and Federal
- Police
- Environment
- Climate Change
- Health
- Tourism
Professional Services
- Accounting
- Legal
- IT: Security, Recruitment and Support
Not-for-profit
- Charities
- Community Organisations
- Foster Care
- Counselling
- Youth Support
- Fundraising
- Disability Support and Housing
Education
- Student Accommodation
- Early Childhood Learning
- Secondary Education
Retail
- Fashion
- Sporting Goods
- Industrial
Contact us if you are looking for help marketing one of these industries or something more specific
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