Marketing / Content and Copywriting

Copywriting and Content Marketing Canberra

Content Marketing vs Copywriting. The difference?

Do you really care? Nup, skip the definitions and get on with it.

copywriting: the activity or occupation of writing the text of advertisements or publicity material.
content marketing: marketing that involves the creation and sharing of online material (e.g. posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
(Source: Oxford Living Dictionaries)

How do I convert with content?

That’s what you should have asked and that’s what we can help you with. We create and/or train our clients to create their own engaging, captivating and conversion-leading content through various channels, platforms, and mediums.

We don’t lose sleep over the difference between content marketing and copywriting – but we do think that one shouldn’t live without the other when planning great content.

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Content Examples

Let us help you to engage your audience through sassy copy and content that stands out in social media, their inbox, on the web and in print.

Social Media

  • Instagram, Facebook, Pinterest, LinkedIn and Twitter
  • Hashtags
  • Influencers
  • Content Plans and Schedules

Blogs and Websites

  • Blogs
  • Websites: Services, Team Profiles, Client Portfolios, etc
  • Landing Pages

Direct Mail

  • Email Marketing
  • E-newsletters
  • Snail Mail (Yes, it still exists!)

Media and PR

  • Alerts
  • Releases
  • Backgrounders
  • Media Plans

Sales Collateral

  • Factsheets and Brochures
  • Prospectus and Welcome Packs
  • Award Submissions
  • Menus
  • Tasting Notes


  • Display
  • Search
  • Remarketing
  • Print

Video and Images

  • Infographics
  • Graphic Design
  • Video
  • Photography

Industry Expertise

We have expertise and create content and marketing magic for a range of industries and sectors. Below is a quick snapshot but if you have the time browse through our client portfolio for examples of our latest work.

Hospitality and Tourism

  • Destination Tourism
  • Food and Wine
  • Bars and Restaurants
  • Distilleries and Wineries


  • Mental Health
  • Health Promotion
  • Medical and Specialists
  • Physiotherapy
  • Pharmacy


  • Local, State, Territory and Federal
  • Police
  • Environment
  • Climate Change
  • Health
  • Tourism

Professional Services

  • Accounting
  • Legal
  • IT: Security, Recruitment and Support


  • Charities
  • Community Organisations
  • Foster Care
  • Counselling
  • Youth Support
  • Fundraising
  • Disability Support and Housing


  • Student Accommodation
  • Early Childhood Learning
  • Secondary Education


  • Fashion
  • Sporting Goods
  • Industrial

Contact us if you are looking for help marketing one of these industries or something more specific

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