Content Marketing vs Copywriting. The difference?
Do you really care? Nup, skip the definitions and get on with it.
copywriting: the activity or occupation of writing the text of advertisements or publicity material.
content marketing: marketing that involves the creation and sharing of online material (e.g. posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
(Source: Oxford Living Dictionaries)
How do I convert with content?
That’s what you should have asked and that’s what we can help you with. We create and/or train our clients to create their own engaging, captivating and conversion-leading content through various channels, platforms, and mediums.
We don’t lose sleep over the difference between content marketing and copywriting – but we do think that one shouldn’t live without the other when planning great content.
Let us help you to engage your audience through sassy copy and content that stands out in social media, their inbox, on the web and in print.
- Instagram, Facebook, Pinterest, LinkedIn and Twitter
- Content Plans and Schedules
Blogs and Websites
- Websites: Services, Team Profiles, Client Portfolios, etc
- Landing Pages
- Email Marketing
- Snail Mail (Yes, it still exists!)
Media and PR
- Media Plans
- Factsheets and Brochures
- Prospectus and Welcome Packs
- Award Submissions
- Tasting Notes
Video and Images
- Graphic Design
We have expertise and create content and marketing magic for a range of industries and sectors. Below is a quick snapshot but if you have the time browse through our client portfolio for examples of our latest work.
Hospitality and Tourism
- Destination Tourism
- Food and Wine
- Bars and Restaurants
- Distilleries and Wineries
- Mental Health
- Health Promotion
- Medical and Specialists
- Local, State, Territory and Federal
- Climate Change
- IT: Security, Recruitment and Support
- Community Organisations
- Foster Care
- Youth Support
- Disability Support and Housing
- Student Accommodation
- Early Childhood Learning
- Secondary Education
- Sporting Goods
10 tips to successful Content Marketing
Content Marketing. Do you know what it is? Better still do you know how it can help your business? Last month I went along to Content Marketing Sydney to find out more about this relatively new take on traditional marketing. One thing’s for sure, marketing in general has changed with the advent of social media,......
CONTENT MARKETING: The top 7 things you can learn from our national award winning campaign.
Content Marketing – these words just keep coming up time and time again don’t they? Well they came up for us in a HUGE way last week as Threesides in partnership with our client the NSW National Parks and Wildlife Service won the Australian Marketing Institute Award for Content Marketing for the 2014 Wild About......
Five steps to a killer content strategy
We all know the saying content is king, right? But what does this mean for your business? And why should a content strategy be a business priority? In today’s marketing world, it’s becoming increasingly clear that content — whether it’s a funny meme on Facebook, a blog post, an article in an enewsletter or an......
Get Personal with Marketing Personas
We all have target markets. Segments of the population we are on a mission to convince they NEED – neigh! can’t live without – our product or service. Do you find that sometimes, no matter how hard you try, you just don’t seem to be reaching your target market? Do you feel your content is......