Cost effective way to stay in touch with customers
Enewsletters are a proven, cost-effective way to stay in touch with your customers and generate more business. Companies new to email marketing, often start with a seasonal enewsletter e.g. a restaurant might showcase its seasonal menu/events. From there, growing to a weekly or monthly enews is simply a matter of making the time to create the content or do the research and write all the articles for you. We favour our easy-to-use, email direct marketing (EDM) system, Threemail, but can work with other EDM systems as needed.
Ainslie has a retail clothing shop and she wanted to do a regular enewsletter tailored to customers interests i.e. mens, womens or kids clothing. In a week, she was set up with a designed template and subscription list for each segment and was sending three newsletters, staggered over the month. Analytics is telling her what’s popular, without having to guess, what to write for the next newsletter, blog, Facebook and Instagram and even what clothing to restock.
Check out the benefits of email marketing, the email services we offer and the features of Threemail below.
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Enewsletter Design and Content
Enewsletter content development and distribution is supplied at an hourly rate and a standard newsletter with 5 articles, images, links, editing and approvals on average takes up to 5 hours.
Let our graphic designers produce beautiful templates
Have a different template for different themes, audiences or seasons. We guarantee professional and attractive designs that are easy to use and on brand.
You can craft your own content or if you require professional copywriting services to write your enewsletter, we do that for most of our clients too.
Our professional writers, on staff, provide clear, well-written and structured information that is written to suit your target audience and promote your business in the best light. When you have approved the final draft of your enewsletter we can distribute it for you.
Photography and Infographics
Photography and infographics help your audience to take notice and understand your articles better and improve click-through rates.
We can source stock images, or we can coordinate a shoot with our photographers to produce original images that truly reflect your brand.
Threemail: the easiest way to do enews
With our very own email direct marketing (EDM) management system, Threemail, you can send your customers personalised and engaging emails that:
- make them stop and look
- are so easy to send that anyone in your business can do it and not mess it up
- tell you what to write next time by tracking the most popular content from your last email.
We love Threemail for some very simple reasons:
Send beautiful emails, complete with links, social sharing options, images and graphic design – and designed to work well on all types of email clients. And it’s not glitchy like free alternatives that rhyme with “Kale Pimps”.
Makes managing your email list a breeze with automated management of online subscriptions, unsubscribes, bounces and duplications.
Provides in-depth reporting of opens, clicks, bounces and user engagement on all emails.
Sends email from a spam-compliant server. Plus with an extra layer of spam testing, you’ll always be sure the email made its way home.
Encourages your customers to click through to your website for more information.
So easy to use that you will save time and money with every campaign you send
What is included?
The goodies we can give you with Threemail
Provide us with your logo files and web address and we will design a template to fit with your existing brand.
You will be provided with login details to access your campaigns, subscribers and reports.
Integrations with website opt-in/subscription box
We can provide newsletter sign-up buttons or subscription form code for you to place on your website to automatically manage sign-ups.
Using your login, you will have full access to your reports, detailing who’s reading, who’s clicking, who’s sharing and who’s bouncing. There’s also a really cool Worldview that shows you where people are opening your email in real-time on a map of the world.
We will upload your current email lists into your account and you have full access to the list management features of the program.
Customisation of the subscription process
We can create segmented data fields for your subscribers to complete so you can collect more data and tailor your messages to specific segments of your list.
You will be provided with a 1-hour training session plus a basic user guide so you can confidently use your email system on an ongoing basis.
Why do email marketing?We add email marketing to your marketing for seven very good reasons:
1. Email has larger reachFacebook boasts over 2 billion active users and Twitter, 336 million, it’s tempting to believe that social media has the monopoly on reach but in 2017, global email users amounted to 3.7 billion users.
2. Email delivers your messageWith the ever-changing algorithms of Facebook as small as 2% of Facebook fans see your posts without paid advertising but 90% emails will get delivered.
3. Email drives conversions6x more likely to get someone to click-through to your website via email than you are from Twitter
4. Email has a higher return on investmentDue to the lost cost of email marketing, snail mail cannot compete with the ROI on email marketing.
5. Email is the preferred communication channelStudies have shown 72% people prefer to receive promotional content through email compared to postal (less than 50%).
6. Email is an open platformEmail, on the other hand, isn’t owned or controlled by any one particular entity so you aren’t controlled by the algorithms of social to get your message out.
7. Email will be around foreverMySpace? MyWhat? Unlike many social platforms which have come and gone, email is not going anywhere.
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