Marketing / Planning and Strategy

You have the dream, planning makes it a reality

Well planned strategies convert into content that is consistently engaging and on brand, so we don’t get into bed with you (oops typo!) do business, without a plan. Some clients come with a plan we can work with but for the most, we get to know you through a series of steps that culminate in a plan/s in the areas you need it most. This might be a:

  • content plan
  • social media
  • advertising plan
  • dedicated Google Ads plan
  • or a complete digital marketing strategy that holistically looks at all of the above.

Our plans are scalable to your budget, organisation’s needs, stage and size of business and industry. Check out our popular plans below or enquire now and one of our managers will call you to give you some recommendations on where to start.

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Digital Marketing Plans

The digital marketing plan, the holy grail of marketing planning.

Digital marketing is not the only the space we like to play in but its where all of our clients get the most reach and engagement so our approach and plans are foremost digital. Our three most popular Digital Marketing Plans below suit the kickstarter right up to our enterprise clients.

Basic

Do you need help marketing a new business, campaign or product line, or a motivation boost to make marketing a priority in your organisation again.

Brainstorm your ideas with a marketing expert in a two-hour workshop and walk away with your plan mapped out and a 90-day action list of strategies for you to focus your time and energy on so you don’t lose momentum, post workshop. From $2000.

Standard

For small to medium business or large campaigns that need 6-12 months marketing planning.

Map out your marketing for the next 12 months with a practical plan that focuses on your target audience, content themes, budget and schedule in a visual format that your whole organisation can understand and be accountable to. From $3,500

Premium

For our enterprise, national and international clients that need in-depth research to implement marketing across multiple sites and/or countries.

The Premium Plan includes 3 hr workshop, additional stakeholder consultation as required, development of comprehensive marketing strategy with a situation analysis, target market research, product development ideas, resourcing and evaluation framework and more. From $5,000

Hastag Unicorns Instagram

Content Marketing Plans

Exceptional Instagrammers don’t use magic or unicorns.

Do you get jealous of Instagram profiles that look like something out of a magazine? 9 out of 10 times, they achieve this as part of a content marketing plan. It’s essential if more than one person is posting because their audience will be the first to notice inconsistencies in themes, style and branding. They plan their online content in the same way that Vogue and Frankie magazines plan their next print edition. They stage photo shoots, research hashtags with maximum reach and know exactly what time is the best time to engage their followers. Meticulous social media accounts require planning. Not magic and unicorns.

Our three most popular content marketing plans will get you started or guide your organisation to reinvent its online presence. If you already have a content plan or standard themes that you revisit every year but don’t have time to design and write your content, contact us to talk about our Marketing Department Packages that provide a set number of hours per month to meet you needs and budget.

Basic

Our Basic Content Marketing Plan is for people just getting started or have some online presence but are lacking engagement due to poor quality or inconsistent content and messaging.

In a two-hour workshop, our marketing experts will help you articulate three key target audiences and recommend the ideal channels, social platforms and themes (or pillars) to engage each. Post workshop we will write an example post for each segment and prepare a content schedule template to get you started for the next three months. From $4600.

Standard

A Standard Content Marketing Plan is a beefed up basic plan for organisations who have a wider audience to engage and want to plan their content further ahead.

This plan has all the things from our basic package but includes an extended workshop of three hours, a 6-month content schedule template and example posts for up to 5 target audiences. From $6000.

Premium

The Premium Content Marketing Plan is great for corporates and government programs that need to plan content 12 months ahead and are thinking about organic and advertising content.

Workshops and plan development will be facilitated by the Threesides Director and specialised content matter experts provide input as required, including AdWords advisors, Media and PR Manager, psychologists, media and video production consultants, social influencers or experts specific to industry e.g. tourism, health promotion, pharmacy, retail, government.

The plan will include up to 7 target audiences with graphically designed personas and your content schedule will include advertising and organic planning for up to 12 months. If required we can facilitate market research with the target audience to inform the development. Price on application. 

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