Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.
Insights on Influencer Marketing from influencers in the know
Thanks to the Kardashians and other celebrities, Influencer Marketing is a hot topic in the marketing world. In short, Influencer Marketing is a form of marketing via social media which utilises social media influencers. And our resident influencer, Kim-Ling of @travel_ling, together with Sonya from @theglobalite, sat down to talk about life as an influencer, the intricacies of Influencer Marketing and how businesses can best work with this sector….
This Month in Marketing: May 2019
May has been a super big month in the world of marketing. Google has introduced Google Travel, Instagram has officially started testing hiding like counts, Facebook is a short step away from rolling out its ‘Clear History’ feature, and there’s rumours of content, community and commerce-focused improvements for Canva….
Design Brief 101 – the brief, in brief
Design briefs. What are they? How can you make them more effective so that graphic designers not only deliver but exceed your expectations? We’ll keep it brief. When we ask for a design brief, what we really mean is we’re looking for a summary of the project you have in mind. You have some design work that needs doing, and we can do it – once we know a bit more about what you want your end product to be….
Lily’s favourite photography tips and apps
When it comes to social media marketing, images are key. Not only do posts with visual content grab the audience’s attention, they also receive more engagement and conversions. But what images should you use? How do you use them to get the most out of your posts to make your content enjoyable for your audience and see good engagement for your business?
Our Marketing Coordinator, Lily (who has a side hustle as a photographer) gives her top tips on how to achieve this….
Did you know Google can track who visited your store in person?
One of the key benefits of digital marketing is the ability to track and measure performance through conversion tracking. A conversion is essentially a valuable action that a user takes on the website such as making a purchase, submitting a form, clicking on a phone number, you get the point. But what if you are business such as a retail store or a restaurant where visits to your physical location are important? How do you measure the impact of digital marketing on in-store traffic? Enter Store visit conversions….
Digital photo storage – what are the best options?
Digital photography has many great benefits, including the convenience and ability to take loads of photos at a whim, but where do you store them all? Here are our picks for online storage….
Tourism Awards judging: an interview with Todd Wright
(image: Australian Tourism Award silver winning campaign: Pie Time from the Southern Highlands – Steve Rosa and Todd Wright) We took some time out to have a chat with Threesides Director, Todd Wright to chat all things Tourism Awards. This is the first time you’ve been a judge at the Australian Tourism Awards. What encouraged……