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Blog

Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.

Blog 29/04/2021

The Wrap: April 2021

The almond-shaped leaves on the Chinese Pistachio trees outside our office have morphed from lush greens to a rich strawberry-jam crimson, and behind our famous red door the Threesides team have been transforming our clients’ ideas from inspired visions into successful marketing campaigns….

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Blog 27/04/2021

Understanding Google Analytics 4 Update

Late last year, Google released Google Analytics 4, also referred to as GA4. This update has improved privacy and collection, and although existing Google Analytics setups can run alongside GA4, the changes will impact event setup….

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Blog 21/04/2021

Apple’s iOS14 Update: How privacy labels will change Facebook advertising

For better or worse, businesses and advertisers rely on data tracking – knowing who you are, where you’re going and what you’re searching for – to serve you ads for products or services that, when done well, you’d genuinely be interested in. Despite a widely shared privacy concern, the everyday person has had little power……

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Blog 31/03/2021

The Wrap: March 2021

Can anyone believe we’re already a quarter of the way through 2021? This time last year, we were all just coming to terms with what a pandemic and the ensuing lockdowns would mean for us all. In this month’s Threesides Wrap we reflect on a Big Night Out with our friends Menslink, highlight a Google……

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Blog 22/02/2021

The Wrap: February 2021

After picking up steam all through January, the Threesides crew is now back at full pace and ready for everything 2021 is about to bring, even Facebook meltdowns! This month we share our take on the news content carnage of last week in response to the News Media Bargaining Code. We also take a look……

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Blog 22/02/2021

Why Supporting Local Can be a Win/Win for Business: a Case Study

We all understand the value of supporting local businesses and causes as a consumer, but did you know there are several benefits for your business supporting local too? Not only are you helping grow the local economy, which is good for everyone, but you’re also building your brand’s reputation and reaching the audiences most likely……

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Blog 28/01/2021

The Wrap: January 2021

2021 is here! And there’s a sense of energy and optimism in the marketing world. Australia has always been a great place to live, but the last 12 months have really cemented the fact that we are one of the luckiest countries in the world. In this month’s wrap, we take a look at remarketing on……

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Blog 28/01/2021

HOW TO TELL YOUR BRAND’S STORY

For as long as we’ve been communicating, storytelling has been a huge part of our shared culture. Before the time of bloggers and journalists, even before we invented techniques to physically record our history, we have been gathering together to listen to and retell our best stories. Walk into any country pub and you’ll find……

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