Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.
Google loves to shake things up. Whether they’re releasing a new update to the search algorithm or introducing the impressive (albeit slightly creepy) Google Duplex which can make phone calls on your behalf, it can be exhausting keeping up with Google’s releases – especially to the Google Ads platform.
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For the past year, we have been working with ACT Health to design a brand that could distract people in supermarkets, clubs, restaurants, cafes, hospitals outlets, cinemas, kids play centres and junior sports canteens. With some of those environments already heavily saturated with marketing of less than healthy food and drink choices, it was a……
If you are a not-for-profit organisation and are looking to reach a wide audience, you are in luck. With Google’s Ad Grants Program, eligible not-for-profit organisations are provided with $10,000/month in free ad spend to help increase their brand awareness, promote messaging and attract volunteers and donors….
Whether your ultimate goal is to increase in-store traffic or increase e-commerce sales, AdWords for retailers is a definite must. If your business has an e-commerce platform, the opportunities in AdWords is endless in generating revenue and improving your ROAS. With Google Shopping, regardless of the size, retailers can help customer decision making even before the user clicks on your website….
We add email marketing to your marketing for seven very good reasons: 1. Email has larger reach Facebook boasts over 2 billion active users and Twitter, 336 million, it’s tempting to believe that social media has the monopoly on reach but in 2017, global email users amounted to 3.7 billion users. 2. Email delivers your message With……
Take a look at some of the most exciting marketing bits and pieces that caught our eye in March, including a new app to try, Super Bowl ads and Canberra’s very own Enlighten Festival. We have some new faces in the office too!…
Cambridge Analytica is the newest scandal to haunt the world wide web, and it can all be dwindled down to how the company used data that was captured from Facebook for all the wrong reasons. The company got their hands on ‘big data’ from Facebook and sold it to third parties for political purposes –……
Change is tough, when Arnott’s changed the recipe of the classic Australian snack Shapes it really hit people hard. Now one of our great marketing tools is changing, again! If you haven’t noticed already, Facebook altered its News Feed algorithm as of January. This means that all the videos, brands and maybe that product you……
Welcome to 2018! Take a look at the best bits of marketing news that have caught our eye so far this year….
Here are some of the exciting marketing news that caught our attention in November. Raspberry fans rejoice! Coca-Cola Australia have revealed their latest summer blockbuster: Coca-Cola Raspberry. With 25% less sugar than the classic Coke, the product will be accompanied with a major marketing campaign focusing on the Australian summer. Here’s to hoping it’s not……