Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.

Blog 22/04/2024

New social media apps and more ways AI integrates with our everyday

What do you get when you cross Instagram and Pinterest? TikTok Notes, of course While Meta launched Threads in mid-2023 as a competitor to X (formerly known as Twitter), TikTok has been working behind the scenes to launch its competitor to Instagram: TikTok Notes. The new app was launched in Australia and Canada on Thursday……

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Blog 21/03/2024

10 reasons you need a marketing agency

On the eve of my 15th anniversary with Threesides Marketing (yes, really! This old girl has been kicking around at Threesides since April 2009!) I’ve been reflecting on just why I have stayed so long. The answer is easy – the people.  In addition to the talented team at Threesides Marketing, I’ve met so many……

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Blog 28/02/2024

Taking your EDMs to a new level

Last year we shared with you the importance of electronic direct mail (EDMs) and how email direct marketing as a strategy is often overlooked. Obviously, you all listened to us and now have EDMs in your 2024 marketing strategy, right? Whilst some still have a way to go in this space, for those who have……

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Blog 24/01/2024

​​Five marketing trends to expect in 2024​

Marketing is an ever-changing and evolving industry, filled with exciting new technologies and unexpected trends, so it’s hard to predict what we will see in marketing in 2024. But we have polished off the ol’ Threesides crystal ball and peered into the future to share just some of the marketing trends we expect to see……

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Blog 09/01/2024

The Surprising Parallels of Marketing and Ice Hockey

Not many careers seem as unrelated as marketing and professional ice hockey. One spends their day creating content, optimising ads, updating websites, and managing clients. The other focuses on stick handling, cross-overs, body checks, and saucer passes. Yet there are surprising similarities between these seemingly opposite worlds. Both require persistent dedication, a drive for excellence,……

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Blog 21/11/2023

What is SEO and why do you need it for your website?

When you take your business online, you open the window of opportunity for reaching an audience wider than ever before. But websites are not just a set-and-forget tool if you want consistent results that continue to convert paying customers. Setting up your website is the first step to putting your business on the map and……

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Blog 28/09/2023

Rachel’s unconventional path to marketing

Marketing campaigns, and the accompanying copy, facilitate behaviour change in every industry we work in. What has changed with today’s digital landscape is simply how those words translate across platforms and mediums….

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Blog 30/08/2023

What I learnt in my first 18 months at a marketing agency 

When I first took on the role as Marketing Coordinator at Threesides, I was a little hesitant about entering the world of marketing. I had some previous experience in content and social media, but my experience at that stage in my career had been so varied, from retail to hospitality, recruitment, administration, beauty, and even……

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Blog 26/07/2023

Dealing with change: How to implement a new system

Change management is integral to new system implementation.

The hype of promised improvements is not enough to change your team.
It is easy to overlook change management as part system implementation, but when this is missing, it impacts how long, and how well, a solution is used….

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