Blog

Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.

Blog 30/09/2020

TIPS FOR A WIN/WIN WHEN ENGAGING INFLUENCERS

Have you ever wondered how to get your product or service into the hands of the right social media influencers? How you can work with them as part of a broader marketing strategy to reach your social media savvy audiences who are just waiting to snack on the latest things they find in their Instagram feed? …

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Blog 30/09/2020

THIS MONTH IN MARKETING: SEPTEMBER 2020

If you’ve been driving around Canberra in September, you would have noticed flowers and signage popping up roadside as a daily reminder that our springtime election is edging closer, airbrushed faces awkwardly smiling in stark contrast to the colourful tulips planted around the Territory as part of Floriade: Reimagined. This month we turn our attention……

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Blog 25/08/2020

THIS MONTH IN MARKETING: AUGUST 2020

Here in Canberra the days are staying lighter longer, and the daffodils are beginning to bloom bringing with them the first hint of spring. As we begin to come out of the deep freeze, we’re putting the spotlight on Google’s new core algorithm, a nationwide campaign to encourage support for independent distilleries, wineries and breweries, we look at how to get more out of your Facebook ads, and we celebrate a global milestone – that more than half the world’s population are now using social media….

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Blog 29/07/2020

THIS MONTH IN MARKETING: JULY 2020

July has shown us all just how much can change in a matter of weeks. While the future still looks uncertain, one thing that will remain constant is your monthly dose of all things marketing. This month we explore grammar and design, increasing your LinkedIn reach, and offer advice to any businesses that are considering……

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Blog 29/07/2020

Bulk SMS – when you need it in an emergency!

Most of us have received an SMS from our dentist or hairdresser to confirm an appointment, but with bushfires, a freak storm and COVID-19 all in the first six months of 2020, bulk SMS went from a ‘like to have’ to a critical alert system for YMCA Canberra. …

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Blog 30/06/2020

THIS MONTH IN MARKETING: JUNE 2020

Along with the frosty Canberra mornings, June has brought with it the exciting prospect of returning to a more normal life. Cafes and bars are opening, the footy is back, and we can once again travel to visit our friends and family in some parts of the country. With social and economic activity on the……

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Blog 29/05/2020

This Month In Marketing: May 2020

A slow first quarter for online advertising After a summer of bushfires, the latest Australian Advertising Bureau report revealed digital ad spend slowed in the first quarter of 2020, but is overall up 3.8% on the year. While the report factors in the last week of March when we began to see the effects of……

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