Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.
Have you ever wondered how to get your product or service into the hands of the right social media influencers? How you can work with them as part of a broader marketing strategy to reach your social media savvy audiences who are just waiting to snack on the latest things they find in their Instagram feed? …
If you’ve been driving around Canberra in September, you would have noticed flowers and signage popping up roadside as a daily reminder that our springtime election is edging closer, airbrushed faces awkwardly smiling in stark contrast to the colourful tulips planted around the Territory as part of Floriade: Reimagined. This month we turn our attention……
The benefit of scheduling the same post, word for word, across all social platforms is obvious, and one that tempts us all: it saves time. It’s just so easy to log in to your content management platform and knock over four posts in one go. …
Here in Canberra the days are staying lighter longer, and the daffodils are beginning to bloom bringing with them the first hint of spring. As we begin to come out of the deep freeze, we’re putting the spotlight on Google’s new core algorithm, a nationwide campaign to encourage support for independent distilleries, wineries and breweries, we look at how to get more out of your Facebook ads, and we celebrate a global milestone – that more than half the world’s population are now using social media….
2020 was truly the Shane Warne flipper that no one expected, coming in hot with a devastating bushfire crisis before being dealt with the deceptively unforgiving bounce of a global pandemic, leaving us shaking our heads like Alec Stewart in 1994….
July has shown us all just how much can change in a matter of weeks. While the future still looks uncertain, one thing that will remain constant is your monthly dose of all things marketing. This month we explore grammar and design, increasing your LinkedIn reach, and offer advice to any businesses that are considering……
Most of us have received an SMS from our dentist or hairdresser to confirm an appointment, but with bushfires, a freak storm and COVID-19 all in the first six months of 2020, bulk SMS went from a ‘like to have’ to a critical alert system for YMCA Canberra. …
Along with the frosty Canberra mornings, June has brought with it the exciting prospect of returning to a more normal life. Cafes and bars are opening, the footy is back, and we can once again travel to visit our friends and family in some parts of the country. With social and economic activity on the……
So, what do you do if you if you have a Destination Marketing Campaign in the pipeline, and then it’s announced that travel is not at all possible? That was the dilemma faced by our client, Destination Southern Highlands (DSH), for their annual Pie Time campaign. Each year the Highlands become the Southern Pie-lands as……
A slow first quarter for online advertising After a summer of bushfires, the latest Australian Advertising Bureau report revealed digital ad spend slowed in the first quarter of 2020, but is overall up 3.8% on the year. While the report factors in the last week of March when we began to see the effects of……