Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.

Blog 21/11/2023

What is SEO and why do you need it for your website?

When you take your business online, you open the window of opportunity for reaching an audience wider than ever before. But websites are not just a set-and-forget tool if you want consistent results that continue to convert paying customers. Setting up your website is the first step to putting your business on the map and……

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Blog 26/10/2023

The surprising parallels of marketing and ice hockey

Not many careers seem as unrelated as marketing and professional ice hockey. One spends their day creating content, optimising ads, updating websites, and managing clients. The other focuses on stick handling, cross-overs, body checks, and saucer passes. Yet there are surprising similarities between these seemingly opposite worlds. Both require persistent dedication, a drive for excellence,……

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Blog 28/09/2023

Rachel’s unconventional path to marketing

Marketing campaigns, and the accompanying copy, facilitate behaviour change in every industry we work in. What has changed with today’s digital landscape is simply how those words translate across platforms and mediums….

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Blog 30/08/2023

What I learnt in my first 18 months at a marketing agency 

When I first took on the role as Marketing Coordinator at Threesides, I was a little hesitant about entering the world of marketing. I had some previous experience in content and social media, but my experience at that stage in my career had been so varied, from retail to hospitality, recruitment, administration, beauty, and even……

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Blog 26/07/2023

Dealing with change: How to implement a new system

Change management is integral to new system implementation.

The hype of promised improvements is not enough to change your team.
It is easy to overlook change management as part system implementation, but when this is missing, it impacts how long, and how well, a solution is used….

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Blog 25/07/2023

An Introduction to LinkedIn Advertising

LinkedIn is an attractive option for many organisations, including professional services firms, to reach an audience both organically and through advertising. As a professional networking platform, whether you “tap in” to connect, educate, or network, you can find a community of individuals who share the same values and approach to work as you. Even so,……

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Blog 29/06/2023

Dungeons, Dragons and… Marketing?!

While a Dungeons and Dragons (D&D) Dungeon Master and a Marketing Coordinator may seem vastly different at first glance, the truth is they share several similarities. Dungeon Masters create, shape, and guide a world in which anything is possible, where players are taken through quests and campaigns. The same can be said for marketing. Marketers……

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Blog 30/05/2023

Understanding the power of Google Ads

Google Ads is a powerful advertising platform that helps businesses reach their target audience and drive conversions. It is a great tool to increase your visibility and brand awareness online, and as such, it’s usually featured in the digital advertising strategies we recommend to clients….

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