Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.

Blog 30/04/2019

Lily’s favourite photography tips and apps

When it comes to social media marketing, images are key. Not only do posts with visual content grab the audience’s attention, they also receive more engagement and conversions. But what images should you use? How do you use them to get the most out of your posts to make your content enjoyable for your audience and see good engagement for your business?

Our Marketing Coordinator, Lily (who has a side hustle as a photographer) gives her top tips on how to achieve this….

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Blog 30/04/2019

Did you know Google can track who visited your store in person?

One of the key benefits of digital marketing is the ability to track and measure performance through conversion tracking. A conversion is essentially a valuable action that a user takes on the website such as making a purchase, submitting a form, clicking on a phone number, you get the point. But what if you are business such as a retail store or a restaurant where visits to your physical location are important? How do you measure the impact of digital marketing on in-store traffic? Enter Store visit conversions….

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Blog 23/01/2019

How to grow your social following

You have a million great ideas for content, a smartphone full of killer photos but not a huge audience to appreciate it? Here are some ways to build your following on social media and get your content in front of the right people….

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Blog 21/12/2018

Tourism Awards judging: an interview with Todd Wright

(image:  Australian Tourism Award silver winning campaign:  Pie Time from the Southern Highlands – Steve Rosa and Todd Wright) We took some time out to have a chat with Threesides Director, Todd Wright to chat all things Tourism Awards. This is the first time you’ve been a judge at the Australian Tourism Awards. What encouraged……

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Blog 28/11/2018

5 Cool Features You Probably Didn’t Know Existed in Google Ads

Google loves to shake things up. Whether they’re releasing a new update to the search algorithm or introducing the impressive (albeit slightly creepy) Google Duplex which can make phone calls on your behalf, it can be exhausting keeping up with Google’s releases – especially to the Google Ads platform.

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Blog 24/08/2018

Healthier Choices Canberra brand goes live

For the past year, we have been working with ACT Health to design a brand that could distract people in supermarkets, clubs, restaurants, cafes, hospitals outlets, cinemas, kids play centres and junior sports canteens. With some of those environments already heavily saturated with marketing of less than healthy food and drink choices, it was a……

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Blog 18/07/2018

Google Ads Feature: Not For Profit

If you are a not-for-profit organisation and are looking to reach a wide audience, you are in luck. With Google’s Ad Grants Program, eligible not-for-profit organisations are provided with $10,000/month in free ad spend to help increase their brand awareness, promote messaging and attract volunteers and donors….

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Blog 17/07/2018

AdWords Feature: Retail

Whether your ultimate goal is to increase in-store traffic or increase e-commerce sales, AdWords for retailers is a definite must. If your business has an e-commerce platform, the opportunities in AdWords is endless in generating revenue and improving your ROAS. With Google Shopping, regardless of the size, retailers can help customer decision making even before the user clicks on your website….

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