Welcome to the third side blog where we like to share the latest tips and trends in the digital marketing world.
July has shown us all just how much can change in a matter of weeks. While the future still looks uncertain, one thing that will remain constant is your monthly dose of all things marketing. This month we explore grammar and design, increasing your LinkedIn reach, and offer advice to any businesses that are considering……
Most of us have received an SMS from our dentist or hairdresser to confirm an appointment, but with bushfires, a freak storm and COVID-19 all in the first six months of 2020, bulk SMS went from a ‘like to have’ to a critical alert system for YMCA Canberra. …
Along with the frosty Canberra mornings, June has brought with it the exciting prospect of returning to a more normal life. Cafes and bars are opening, the footy is back, and we can once again travel to visit our friends and family in some parts of the country. With social and economic activity on the……
So, what do you do if you if you have a Destination Marketing Campaign in the pipeline, and then it’s announced that travel is not at all possible? That was the dilemma faced by our client, Destination Southern Highlands (DSH), for their annual Pie Time campaign. Each year the Highlands become the Southern Pie-lands as……
A slow first quarter for online advertising After a summer of bushfires, the latest Australian Advertising Bureau report revealed digital ad spend slowed in the first quarter of 2020, but is overall up 3.8% on the year. While the report factors in the last week of March when we began to see the effects of……
Staying connected proved a lot harder than staying home during lockdown for most business owners. We anticipated various scenarios for Threesides as marketing campaigns were paused suddenly but we couldn’t have guessed how valuable our video skills were about to become. As our own staff departed the office to work remotely and we discovered the……
While last month was all about the sudden change in how we live, April has been about adapting to our new normal. This month we are starting to look at how we as marketers can operate as best we can through the Covid-19 pandemic….
2020 has been filled with all kinds of new buzz words and phrases– flattening the curve, social distancing, lockdown – and perhaps the latest, in a marketing sense at least, is ‘pivot.’
By definition, to pivot is to turn or rotate. In the literal sense, Covid-19 has caused a lot of us to get into a real spin and raised the need for businesses to assess how to stay afloat in such uncertain circumstances when things do seem to be spinning out of control….
While most of us have had to adapt to working at home due to COVID-19, Lauren has been working from home for Threesides for 10 years! She’s helping coach us through the transition period as we adjust to a new way of working via video meetings, phone calls and emails. Here are her top tips to stay happy, productive and connected when working from home….
March was a monumental month for everyone, however the show must go on! In this Month in Marketing we talk travel and tourism awards, celebrate our women and talk toilet paper….