10 reasons you need a marketing agency

Blog by March 21, 2024

On the eve of my 15th anniversary with Threesides Marketing (yes, really! This old girl has been kicking around at Threesides since April 2009!) I’ve been reflecting on just why I have stayed so long. The answer is easy – the people. 

In addition to the talented team at Threesides Marketing, I’ve met so many incredible clients over the last decade and a half. 

And the second reason? Variety. Working for a marketing agency means things are never the same for too long as there’s always something new to work on – a new business to discover, a new marketing tool to learn about, a new industry to get my head around. It’s often a fun game of which industry will it be today – tourism, health, retail, sport, trade, hospitality, professional service or not-for-profit. 

So, I know why I need a marketing agency, but do you know why YOU need a marketing agency? 

Occasionally I’ll hear some whispers of ‘we can do this ourselves’ and ‘let’s save money and cover this aspect ourselves’. Whilst I totally get the money side (hello cost of living crisis), opting to take on the work yourself rather than getting the help of a professional marketing agency, can often cost you in the long run.  

The reality is the business of being in business will always win. And managing your own social media accounts, your own e-newsletters, your own online community, or your own media properly, will always get pushed to the side at some point.  

So, here are my 10 reasons you need a marketing agency: 

  1. You get a dedicated team whose very job is to learn about your business and market it effectively.  
  1. Consistency of branding is more closely followed – we ensure your style and brand are consistent across all your owned and earned channels.  
  1. We pay attention to deadlines and deliverables so that you don’t have to.  
  1. We stay on top of the latest marketing trends so we can make the best recommendations. 
  1. We pay for the best and most up-to-date software and tools to deliver your services such as scheduling tools for your social media posts.  
  1. There’s more of us – extra sets of eyes over your work means more creativity. 
  1. Our team has a wide range of skills across all facets of marketing – we offer experts in high-level marketing strategy, Google advertising, Meta campaigns, social media planning, media and PR and more.  
  1. We’re honest and upfront with what works and what doesn’t work for your business and can back it up with the data. 
  1. We help provide marketing solutions that will actually save you money in the long term.  
  1. We keep one eye on your competitors when you just don’t have the time to.  

Remember, if you do decide to take on some of the heavy marketing load yourself and you find you can’t keep up, you may start to reduce what’s heading out into the market about your service or brand, which will be of detriment to your business.  

It might not be immediate, but there will eventually be less of your brand for your audience to see, less brand recall and fewer people buying your product or service.  

Thankfully, we’re always here to help with that. Have a chat with us about your marketing needs and let us share the load.

And in honour of Lauren’s 15th anniversary with Threesides, here are a couple of photos of Lauren through the years:

Lauren Griffiths circa 2010
Lauren Griffiths circa 2015
Lauren Griffiths 2021