Lauren is our Head of Media, PR and Content and Client Lead, working across a wide range of clients and industries to manage brands and public perceptions from every angle. She oversees media and public relations providing strategy and guidance, advertising across digital and traditional in the paid, owned and earned space, copywriting in all forms, social media, and email marketing, bringing it all together into one clear, connected approach for each client.
She has extensive media expertise and connections with local and national media, and is a talented writer, turning mundane content into inspiring stories that get national media attention and exceptional online engagement. As required, Lauren also engages with major public relations companies, editors, publication designers and freelance journalists to ensure the success of clients’ PR efforts.
Lauren is based in southern Sydney, travelling to Canberra when she can. Outside of work, she’s chasing live music wherever she can find it, from stadium shows to intimate pub gigs, and running what amounts to a small zoo at home with dogs, fish, reptiles and birds. She loves to travel, enjoys a good cocktail (and experiences that combine both – like this Aperol Spritz in Sorrento!) always has a novel on the go, and is never too far behind on the latest Netflix release.
