The pristine Sapphire Coast is home to the best oysters you can find on the New South Wales coast – and arguably Australia – that’s the basis for the development of the new Sapphire Coast Oyster Trail, officially launched last week, firmly placing oysters front and centre as a major drawcard for visitors to the region.
“The Sapphire Coast Oyster Trail is the first of its kind in Australia, promoting the region’s oyster experiences to the visitor market under the Oyster Trail brand,” said Anthony Osborne, Sapphire Coast Destination Marketing Managing Director.
“The Trail is a collection of amazing oyster experiences on offer in the region, including farm gates, tours, tasting experiences and restaurants. It celebrates the quality of the region’s world-renowned oysters, which undoubtedly come from some of the cleanest waters in Australia,” Mr Osborne continued.
The Oyster Trail was officially launched at a special event held at the Merimbula Visitor Information Centre Friday 10th June.
Visitors to the Sapphire Coast can create their own bespoke Oyster Trail itinerary from the recently designed Sapphire Coast website, which showcases tourism-ready oyster experiences on offer in the Bega Valley Shire.
“The Sapphire Coast is uniquely placed with five key oyster-producing estuaries, all of which imbue a special flavour upon the oyster known as ‘merroir’. This unique taste is a drawcard for visitors, and will continue to be a focus of marketing the Oyster Trail in the future.
“Not all visitors have to be a fan of eating oysters, but we know oysters are such great evidence of our untouched, pristine coastal landscape, that everyone can enjoy,” Mr Osborne continued.
Sapphire Coast Wilderness Oysters Chair Greg Carton said the oyster industry and local tourism organisations have worked closely together over the past two years to lift the profile of the Sapphire Coast oyster brand.
“Our Sydney rock oysters are fed by the cleanest environment in New South Wales, and they have an exceptional reputation in the culinary world. Our oysters are served at the best restaurants in the nation’s capital cities, and there is a big opportunity to tap into the growing tourism appetite for culinary experiences,” Mr Carton said.
“The Sapphire Coast has a range of oyster farm gates and tour experiences along the coast, and oysters are a signature dish at restaurants in the region. We are hoping the Oyster Trail and continued investment in profiling oysters will be of great benefit to our industry and the local community,” Mr Carton concluded.
For more information on the Sapphire Coast Oyster Trail, visit www.sapphirecoast.com.au/oystertrail
MEDIA BACKGROUNDER:
Sapphire Coast Oyster Trail experiences include, but are not limited to:
- Oyster Merroir Tasting Trail.
- Oyster tours.
- Oyster Shuck School and Farm tours.
- Tide to table dining at some of the region’s best restaurants.
- Kayak and Shuck Tour.
- Farm gates, cafes and oyster experiences.
- Oyster Shell Gin
- Beer and Oyster tasting.
For more information on the Sapphire Coast Oyster Trail, visit www.sapphirecoast.com.au/oystertrail
