As locals would know, before summer can arrive in Canberra, we have to endure winter’s last hurrah – a cold snap that usually hits right around Melbourne Cup Day, granting us the opportunity to fire up the heaters one last time. While prematurely planted tomato plants tremble around the Territory, and with the ACT election all wrapped up for the year, at Threesides we’re wrapping up the month that was October.

Menslink’s Business Breakfast 2020

Menslink held their annual Business Breakfast earlier this week, and although it was a brand-new online format, it was a huge success. The inspiring Georgeina Whelan delivered an incredible talk about resilience, and most of the audience would certainly agree that if it weren’t for the time, she could have had the floor for as long as she wanted.

Thanks to the easily accessible format, the event saw some great participation – around 350 people tuned in for the 7:30am start.

AEIOU Foundation meeting with Canberrans to assist families with autism

Alan Smith (CEO), Shane Klintworth (GM), Regional Manager, Enia Alberto, and NDIS Support Services staff from AEIOU Foundation visited Canberra over the past three days, to meet with key stakeholders and to visit the building site of the Garran Centre that is due to open mid-2021. Threesides’ Head of Media, PR and Content, Lauren Griffiths, who is working closely with AEIOU, spent time with the team whilst in Canberra meeting with ACT Paediatricians and interested families. It is very exciting to see this building get off the ground and move toward what will be an invaluable service to families in Canberra, offering specialist therapy and care for children with autism.

Ever seen a basketball court with three sides?

Threesides Marketing is pleased to announce the sponsorship of our favourite WNBL team, the UC Capitals. We love seeing women’s sport prosper in this city, and the Caps are one of Canberra’s most successful and inspiring teams. Good luck to the girls as they prepare to head north for a condensed season in Queensland.

Shout out to Printstant

We thought we would take the opportunity to give thanks to John at Printstant for being so great to work with whenever we need something printed. It’s a treat to have local suppliers that do such an immaculate job, often on tight turn arounds, so let’s give credit where it’s due.

Healthier Work webinars back for a second season

The popular Healthier Work webinars that we helped facilitate earlier this year are back for round two, with guest speakers including Australian Psychological Services’ Dave Burroughs, Dr Ginny Sargent from the ANU Research School of Population Health, and ACT Work Health and Safety Commissioner Jacqueline Agius. Tune in for the remaining webinars live on the 12th and 25th of November, find every episode of the series online after the fact on their website, or watch season one webinars here.

Herding lambs and managing photography/videography consent

It’s the first rule of show business – never work with children or animals. However, we often have to break this rule at Threesides as two of our favourite clients are the YMCA and Wonderschool. But the good news is that if managed properly, video and photo shoots with children can be incredibly rewarding for both young and old.

This was evident during a recent photoshoot with YMCA, where we looked at three main aspects of a shoot to ensure it would run smoothly and get us all the great content we needed:

Before the shoot

Someone who is going to be at the shoot and is familiar with the kids needs to double check the status of every child’s written consent and whether they can be featured in the final product.

During the shoot

Much like a shepherd, this person has to keep the children engaged and make sure they are in the right places at the right time. Following around the camera, they should be providing a verbal ‘yes’ or ‘no’ for kids that can come into the shot.

The reality

As Cyndi Lauper may have once sung: “When the schooling day is done, oh, kids just wanna have fun.”

The reality of the situation is that kids are running all over the place, they want to play with their friends, they want to pose for the camera, and it doesn’t matter what their parents may or may not have signed. The important part is for staff on the shoot to keep the ‘talent’ in a great mood, and then ensure none of the non-consented images ever see the light of day.

It might not sound complex, but if you can control these three aspects during a shoot, you’ll be a lot better off.

If you’re planning a video shoot and want our advice or assistance, or if you have any other marketing questions, get in touch with the Threesides team to see how we can help.

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