January 30, 2025
It’s hard to believe that two 19-year-olds started a business back in 2012 and today achieved a valuation of $1.3 billion (only 13 years later!), But this is the reality for fitness apparel brand, Gymshark. Positioned as a gym brand (as opposed to an athleisure or sports brand), Gymshark quickly moved from drop-shipping to retail…
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October 28, 2024
Do you have a business in tourism, travel, hospitality, events or retail that caters to the tourism market? If so, you’re bound to have heard about the Tourism Awards programs around the country. Each year, each of Australia’s states and territories runs its own Tourism Awards programs and hosts their own state awards ceremonies to…
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July 24, 2024
In a world where social media, digital advertising, AI and the latest in tech gadgets seem to dominate the marketing landscape, sometimes it pays to just get back to the basics. Human interaction. Relationship building. Developing real connections that will benefit you in the long term. Especially if you extend a little warm hospitality. If…
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February 17, 2023
Media is one of the fastest moving sectors in the marketing world. No sooner has a new media outlet launched, than a few others have ceased operation due to increased costs, fragmented audiences, and low advertising demand. It seems it wasn’t that long ago I was talking with some journalists about the move away from…
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January 30, 2023
The marketing industry travels at a pretty rapid rate. No sooner are we across a new platform and how to make the most out of it for our clients, when another new useful marketing tool pops up. There really are so many things we can share with you about the industry, so to kick off…
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February 24, 2020
Have you ever held a media event and wondered why you didn’t get the results that you had hoped for? There’s no doubt that media events…
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October 29, 2019
It’s a hard life lesson that what is a big deal to you, isn’t always a big deal to anyone else. It’s the same in the business world. Your business news isn’t always necessarily news that will interest anyone, in particular, the media. You need to ask yourself, is this newsworthy? Take a look at our Top 13 list of what makes a story newsworthy.
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October 17, 2016
Celebrity or not to be…that is the question. And really, the answer only need come down to three considerations – the right fit, a broad appeal and of course the right price tag. There is no doubt that in the world of ever-changing headlines and social media rapid fire, celebs make the grade. The online…
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April 26, 2016
Creating an awesome media event. You know you want to do it. What’s involved exactly? Threesides has been working with a great Canberra client, PANDSI, to help them attract media attention for their major fundraising event, the PANDSI Cake Off. PANDSI is a local organisation that assists Canberra families experiencing post and ante natal depression…
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December 19, 2012
What do you get if you put 7 awesome marketers on a couch with the adapted words to a classic christmas carol? Well the answer can be seen in this christmas video from the Threesides Tone Deaf Choir. They have all been medically tested and proven to not have a single singing bone in their…
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November 19, 2012
Bloggers. We’ve all heard about the rise of bloggers — from the masses of mummy bloggers to the prolific food blogger who documents every meal and reviews every restaurant. But who are they, and how can they help with your marketing? Defined, a blogger is someone who writes on a blog, which is a website…
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March 18, 2012
“Why isn’t my brilliant news getting coverage?” said the client to the PR agency. You’ve got a fantastic story to share with the world’s media, you take your time researching the content, getting quotes cleared from your CEO and working and re-working the order of the text. You even think about the keyword optimisation of…
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