October 28, 2024
Do you have a business in tourism, travel, hospitality, events or retail that caters to the tourism market? If so, you’re bound to have heard about the Tourism Awards programs around the country. Each year, each of Australia’s states and territories runs its own Tourism Awards programs and hosts their own state awards ceremonies to…
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March 21, 2024
On the eve of my 15th anniversary with Threesides Marketing (yes, really! This old girl has been kicking around at Threesides since April 2009!) I’ve been reflecting on just why I have stayed so long. The answer is easy – the people. In addition to the talented team at Threesides Marketing, I’ve met so many…
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January 24, 2024
Marketing is an ever-changing and evolving industry, filled with exciting new technologies and unexpected trends, so it’s hard to predict what we will see in marketing in 2024. But we have polished off the ol’ Threesides crystal ball and peered into the future to share just some of the marketing trends we expect to see…
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January 9, 2024
Not many careers seem as unrelated as marketing and professional ice hockey. One spends their day creating content, optimising ads, updating websites, and managing clients. The other focuses on stick handling, cross-overs, body checks, and saucer passes. Yet there are surprising similarities between these seemingly opposite worlds. Both require persistent dedication, a drive for excellence,…
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September 28, 2023
Marketing campaigns, and the accompanying copy, facilitate behaviour change in every industry we work in. What has changed with today’s digital landscape is simply how those words translate across platforms and mediums.
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June 29, 2023
While a Dungeons and Dragons (D&D) Dungeon Master and a Marketing Coordinator may seem vastly different at first glance, the truth is they share several similarities. Dungeon Masters create, shape, and guide a world in which anything is possible, where players are taken through quests and campaigns. The same can be said for marketing. Marketers…
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January 30, 2023
The marketing industry travels at a pretty rapid rate. No sooner are we across a new platform and how to make the most out of it for our clients, when another new useful marketing tool pops up. There really are so many things we can share with you about the industry, so to kick off…
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August 30, 2022
If you’re in the world of content creation you know how important it is to always be thinking of ways you can create content that is engaging and will resonate with your audience. But are you making this more difficult than it needs to be?
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July 5, 2022
After she started her marketing career, Kate gives us her top five reasons why she took the leap to agency life.
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July 4, 2022
This month I have caught myself saying a handful of times to clients “but is that really your audience?” Before you draft that caption, craft a blog or select a photo, stop and think! Who is going to see it, who is going to convert and where does it need to go for that audience to see it?
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February 21, 2021
We all understand the value of supporting local businesses and causes as a consumer, but did you know there are several benefits for your business supporting local too? Not only are you helping grow the local economy, which is good for everyone, but you’re also building your brand’s reputation and reaching the audiences most likely…
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January 28, 2020
Nature has continued to unleash its worst this summer. Bushfires, the associated poor air quality in Canberra and destructive hailstorms. Yet in marketing, we’ve never had a more busy start to the year. So, what role does marketing play at such an important time for Australians? Plenty when it comes to communicating the right messaging through the right channels.
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