June 18, 2025
Teaming up for the win When you’re running a small business in a regional community, every marketing dollar counts. You’re not competing with massive budgets like the big players in Sydney or Melbourne, but you’ve got something they don’t – the power of local connections and community relationships. Business partnerships aren’t just for corporates with…
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May 27, 2025
The power of personal recommendations I recently travelled to Thailand for a holiday. This wasn’t my first, second, or even third time holidaying there. As a cold-blooded creature of habit and lover of all things familiar, one last hurrah before winter, and traipsing along the beaches of Koh Samui and Koh Tao is exactly what…
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January 30, 2025
It’s hard to believe that two 19-year-olds started a business back in 2012 and today achieved a valuation of $1.3 billion (only 13 years later!), But this is the reality for fitness apparel brand, Gymshark. Positioned as a gym brand (as opposed to an athleisure or sports brand), Gymshark quickly moved from drop-shipping to retail…
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November 27, 2024
As the holiday season approaches, it’s the perfect time to capitalise on the festive spirit and connect with your audience in meaningful ways. To help you stand out, here are seven super easy holiday campaign ideas for December 2025. 1. Run a festive giveaway or contest People love freebies and the chance to win something…
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October 28, 2024
Do you have a business in tourism, travel, hospitality, events or retail that caters to the tourism market? If so, you’re bound to have heard about the Tourism Awards programs around the country. Each year, each of Australia’s states and territories runs its own Tourism Awards programs and hosts their own state awards ceremonies to…
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March 21, 2024
On the eve of my 15th anniversary with Threesides Marketing (yes, really! This old girl has been kicking around at Threesides since April 2009!) I’ve been reflecting on just why I have stayed so long. The answer is easy – the people. In addition to the talented team at Threesides Marketing, I’ve met so many…
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January 24, 2024
Marketing is an ever-changing and evolving industry, filled with exciting new technologies and unexpected trends, so it’s hard to predict what we will see in marketing in 2024. But we have polished off the ol’ Threesides crystal ball and peered into the future to share just some of the marketing trends we expect to see…
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January 9, 2024
Not many careers seem as unrelated as marketing and professional ice hockey. One spends their day creating content, optimising ads, updating websites, and managing clients. The other focuses on stick handling, cross-overs, body checks, and saucer passes. Yet there are surprising similarities between these seemingly opposite worlds. Both require persistent dedication, a drive for excellence,…
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September 28, 2023
Marketing campaigns, and the accompanying copy, facilitate behaviour change in every industry we work in. What has changed with today’s digital landscape is simply how those words translate across platforms and mediums.
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June 29, 2023
While a Dungeons and Dragons (D&D) Dungeon Master and a Marketing Coordinator may seem vastly different at first glance, the truth is they share several similarities. Dungeon Masters create, shape, and guide a world in which anything is possible, where players are taken through quests and campaigns. The same can be said for marketing. Marketers…
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January 30, 2023
The marketing industry travels at a pretty rapid rate. No sooner are we across a new platform and how to make the most out of it for our clients, when another new useful marketing tool pops up. There really are so many things we can share with you about the industry, so to kick off…
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August 30, 2022
If you’re in the world of content creation you know how important it is to always be thinking of ways you can create content that is engaging and will resonate with your audience. But are you making this more difficult than it needs to be?
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