September 9, 2024
The answer lies in the data At Threesides, we understand the importance of analysing data to drive successful Meta ad campaigns. Here’s a breakdown of how data collection works, and how we use cutting-edge tools to ensure your ads continue to perform well and meet your goals. Understand your website visitors Until recently, all you…
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May 29, 2024
The need for digital marketing in today’s digital world is undeniable; it allows you to connect with your audience in a personalised and measurable way – digital advertising is one of the easiest ways to get your message and brand in front of people. Many organisations tend to focus their energy on one digital advertising…
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July 25, 2023
LinkedIn is an attractive option for many organisations, including professional services firms, to reach an audience both organically and through advertising. As a professional networking platform, whether you “tap in” to connect, educate, or network, you can find a community of individuals who share the same values and approach to work as you. Even so,…
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January 30, 2023
The marketing industry travels at a pretty rapid rate. No sooner are we across a new platform and how to make the most out of it for our clients, when another new useful marketing tool pops up. There really are so many things we can share with you about the industry, so to kick off…
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Reviewing your digital advertising metrics will help you understand how your ads are performing and is crucial for the growth and sustainability of your business. One way to do this is by focusing on the three Cs. Community Building a community of loyal customers can bring not only more revenue through repeat purchases or bookings,…
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October 31, 2022
Have you been trying to tap into the social game but don’t know where to start? Finding the right social media channel for your business can be the first – and most important – step to kickstarting your digital presence. Facebook The parent of all social media platforms, Facebook is the backbone of all business’s…
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October 13, 2021
You may have received (or will receive) an email from Google Ads with the instructions to start using Responsive Search Ads, instead of Expanded Text Ads. This email says that your account will need to start using Responsive Search Ads after a particular date – generally June 30, 2022. What’s a Responsive Search Ad? Responsive…
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September 16, 2021
When you are scrambling to align operational changes with the latest lockdown changes, there is always a focus to communicate to customers fast and predictably via social media or email, but what you might miss in the rush is your digital advertising which represents a massive part of how your customers find and get to you.
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August 2, 2021
A few months ago, Threesides and every other digital advertiser or agency were busy preparing Facebook business accounts for Apple’s iOS14 update.
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April 29, 2021
The almond-shaped leaves on the Chinese Pistachio trees outside our office have morphed from lush greens to a rich strawberry-jam crimson, and behind our famous red door the Threesides team have been transforming our clients’ ideas from inspired visions into successful marketing campaigns.
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April 27, 2021
Late last year, Google released Google Analytics 4, also referred to as GA4. This update has improved privacy and collection, and although existing Google Analytics setups can run alongside GA4, the changes will impact event setup.
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April 21, 2021
For better or worse, businesses and advertisers rely on data tracking – knowing who you are, where you’re going and what you’re searching for – to serve you ads for products or services that, when done well, you’d genuinely be interested in. Despite a widely shared privacy concern, the everyday person has had little power…
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