March 29, 2023
In a digital age, it is becoming increasingly important to optimise the experience people have on your website. A good experience can have several positive impacts including increased trust, higher conversion rate, increased retention rate, reduced cart abandonment, and more. To achieve this, you need to put yourself in the shoes of your customer. Ask…
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January 30, 2023
The marketing industry travels at a pretty rapid rate. No sooner are we across a new platform and how to make the most out of it for our clients, when another new useful marketing tool pops up. There really are so many things we can share with you about the industry, so to kick off…
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Reviewing your digital advertising metrics will help you understand how your ads are performing and is crucial for the growth and sustainability of your business. One way to do this is by focusing on the three Cs. Community Building a community of loyal customers can bring not only more revenue through repeat purchases or bookings,…
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October 31, 2022
Have you been trying to tap into the social game but don’t know where to start? Finding the right social media channel for your business can be the first – and most important – step to kickstarting your digital presence. Facebook The parent of all social media platforms, Facebook is the backbone of all business’s…
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September 30, 2022
There have been a few emails being sent around recently about registering your .au domain. So, what’s this about? The Australian Domain Authority (AUDA) has released new .au domains (think .com.au, .org.au and .net.au but just for Australian businesses). There are plenty of people who have already purchased the .com.au/.org.au versions of the domain, so…
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August 30, 2022
If you’re in the world of content creation you know how important it is to always be thinking of ways you can create content that is engaging and will resonate with your audience. But are you making this more difficult than it needs to be?
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July 5, 2022
After she started her marketing career, Kate gives us her top five reasons why she took the leap to agency life.
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July 4, 2022
This month I have caught myself saying a handful of times to clients “but is that really your audience?” Before you draft that caption, craft a blog or select a photo, stop and think! Who is going to see it, who is going to convert and where does it need to go for that audience to see it?
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September 22, 2021
You might be looking at your Threemail worldview report, the Google Analytics Geo overview, or your website security logs and seeing a range of different locations. Some clients have expressed concern when their analytics are pulling various worldwide locations and wondering why they can span such a range of locations.
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September 16, 2021
When you are scrambling to align operational changes with the latest lockdown changes, there is always a focus to communicate to customers fast and predictably via social media or email, but what you might miss in the rush is your digital advertising which represents a massive part of how your customers find and get to you.
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June 30, 2021
There are all sorts of different skills to explore within the world of marketing. Here, we recommend some of the most useful skills to get you started, and suggest some of the best training options out there.
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April 29, 2021
The almond-shaped leaves on the Chinese Pistachio trees outside our office have morphed from lush greens to a rich strawberry-jam crimson, and behind our famous red door the Threesides team have been transforming our clients’ ideas from inspired visions into successful marketing campaigns.
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