From in-house to agency: the journey that accelerated my career
July 5, 2022
After she started her marketing career, Kate gives us her top five reasons why she took the leap to agency life.
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Digital
Is that really your target audience?
July 4, 2022
This month I have caught myself saying a handful of times to clients “but is that really your audience?” Before you draft that caption, craft a blog or select a photo, stop and think! Who is going to see it, who is going to convert and where does it need to go for that audience to see it?
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How do websites know your location?
September 22, 2021
You might be looking at your Threemail worldview report, the Google Analytics Geo overview, or your website security logs and seeing a range of different locations. Some clients have expressed concern when their analytics are pulling various worldwide locations and wondering why they can span such a range of locations.
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How to be reactive with digital advertising in lockdown
September 16, 2021
When you are scrambling to align operational changes with the latest lockdown changes, there is always a focus to communicate to customers fast and predictably via social media or email, but what you might miss in the rush is your digital advertising which represents a massive part of how your customers find and get to you.
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What courses should I complete to develop my digital marketing skills?
June 30, 2021
There are all sorts of different skills to explore within the world of marketing. Here, we recommend some of the most useful skills to get you started, and suggest some of the best training options out there.
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The Wrap: April 2021
April 29, 2021
The almond-shaped leaves on the Chinese Pistachio trees outside our office have morphed from lush greens to a rich strawberry-jam crimson, and behind our famous red door the Threesides team have been transforming our clients’ ideas from inspired visions into successful marketing campaigns.
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Understanding Google Analytics 4 Update
April 27, 2021
Late last year, Google released Google Analytics 4, also referred to as GA4. This update has improved privacy and collection, and although existing Google Analytics setups can run alongside GA4, the changes will impact event setup.
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The Threesides Approach to Domain, Web and Email Hosting
March 4, 2021
Domain, email and web hosting can be critical to your online success. Read our approach to high performance, scalable hosting providers.
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ONE SIZE DOESN’T FIT ALL: OPTIMISING YOUR CAPTIONS FOR EACH SOCIAL PLATFORM
August 26, 2020
The benefit of scheduling the same post, word for word, across all social platforms is obvious, and one that tempts us all: it saves time. It’s just so easy to log in to your content management platform and knock over four posts in one go.
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Bulk SMS – when you need it in an emergency!
July 29, 2020
Most of us have received an SMS from our dentist or hairdresser to confirm an appointment, but with bushfires, a freak storm and COVID-19 all in the first six months of 2020, bulk SMS went from a ‘like to have’ to a critical alert system for YMCA Canberra.
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The role of Marketing during and post natural disasters
January 28, 2020
Nature has continued to unleash its worst this summer. Bushfires, the associated poor air quality in Canberra and destructive hailstorms. Yet in marketing, we’ve never had a more busy start to the year. So, what role does marketing play at such an important time for Australians? Plenty when it comes to communicating the right messaging through the right channels.
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Facebook vs Instagram – which is best for your business?
December 18, 2019
As digital marketers, we’re your go-to for all things social media. Lately, we’ve had a bunch of clients asking questions specifically about Facebook. “Is Facebook still relevant for my business? Are people still using Facebook? Is Facebook coming to an end?!” Read more to find the answer:
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