Boosted post
A paid promotion of an existing organic post to reach more people.
Topics: Social Media
Glossary
Browse definitions. Filter by starting letter or by topic.
B
C
Community management
Responding to comments and messages and fostering audience relationships.
Topics: Social Media
Content pillar
A recurring theme that guides social content planning.
Topics: Social Media
Creator partnership
A collaboration with a content creator to produce and share sponsored content.
Topics: Social Media
E
Engagement rate
Interactions such as reactions, comments, shares and saves divided by reach or followers.
Topics: Social Media
R
Reach
The number of unique accounts that saw your post or story.
Topics: Social Media
S
Social listening
Monitoring online conversations about your brand, competitors or industry.
Topics: Social Media
U
UGC (user-generated content)
Content created by customers and fans that a brand may reshare, with permission.
Topics: Social Media