Attribution model
Rules that assign credit for conversions across touchpoints, such as last click or data-driven.
Glossary
Browse definitions. Filter by starting letter or by topic.
A
C
CDP (customer data platform)
Software that unifies first-party data from multiple sources for activation and analysis.
CRM (customer relationship management)
A system for managing contacts, deals and communications across the customer lifecycle.
D
Dashboard
A live view of key performance metrics from multiple sources.
F
First-party data
Information you collect directly from customers through your channels.