Glossary

Browse definitions. Filter by starting letter or by topic.

Letters All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0–9

A

Aspect ratio

The width-to-height proportion of an image or video, e.g. 1:1 or 9:16.

Topics: Graphic Design

B

Brand guidelines

A reference for using your logo, colours, fonts, imagery and tone consistently.

Topics: Graphic Design

C

Creative concept

The central idea that ties campaign visuals and messages together.

Topics: Graphic Design