Glossary

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A

Prebuilt emails triggered by actions or time, such as welcome or abandoned cart flows.

Percentage of delivered emails that had at least one link clicked.

The ability of an email to reach the inbox rather than the spam folder.

Regularly removing invalid or inactive contacts to improve performance.

Percentage of delivered emails that were opened. Impacted by privacy features.

Tailoring email content using subscriber data such as name, location or past behaviour.

Grouping subscribers by shared traits to send more relevant messages.