Marketing education with The Y
The Y has supported young people in the Canberra region for 80 years. Established in 1941, the Y has grown side-by-side with the nation’s capital. Today the Y’s mission is to empower young children, young people and communities Australia-wide to build a just, sustainable, equitable and inclusive world where every person can thrive in body, mind and spirit.
The Y Canberra Region manages early learning, school aged care, vacation care and student accommodation (Bush Capital Lodge and Leumeah Lodge), along with a health and wellbeing program including RAID Basketball, the Sailing Club and Paddle Hub.
The Y’s marketing goals
- Be recognised as a leading for-purpose voice of youth in the Region
- Create and implement a pathway for new youth programs
- Positioned as an employer of choice
- Increase occupancy in early learning and after school care
- Increase student accommodation bookings
Our approach
We absolutely love working with the Y Canberra Region for two main reasons – we admire their vision to create a better world with and for young people, and we enjoy how no two days are ever the same. With such a broad range of service offerings – from after school care and early learning, to student accommodation and health and wellbeing – there’s always something new and interesting to work on.
Our history with the Y goes back a number of years when we were deep in the trenches assisting with communications for early learning and school aged children’s families during the height of the Covid-19 pandemic. But deeper than that we’ve been involved at a marketing strategy level creating several Marketing Plans over the years, each addressing the Y’s many moving parts and the applicable target audiences. Most recently, planning has moved away from the individual service offerings and more to the Y’s ‘why’, with their mission to empower young children at the forefront.