Marketing the perfect local with The RUC
The RUC came to be in 2014 when they merged with the Canberra North Bowling Club to become The RUC at Turner. Since then, The RUC has gained a reputation for being Canberra’s most fun, accessible and welcoming club.
With a lovely location set in the leafy surrounds of Turner, it’s the perfect place to catch up with friends for an after-work drink or to play a game of barefoot bowls on the weekend.
The RUC’s marketing goals
- Increase Member and guest swipes
- Increase restaurant and lawn bowl bookings
- Increase Membership
- Keep The RUC brand fresh through marketing campaigns and targeted content
Our approach
The RUC had three main goals in mind when they approached Threesides, including a refresh of The RUC brand, highly targeted campaigns and to better engage their audiences.
The RUC was a fun, accessible, and welcoming club but their branding didn’t say that. That’s where we stepped in. We refreshed the brand to align with their positioning, overhauled their website and developed a new Content Plan to increase Memberships.
As part of the Content Plan, we introduced competitions as a tactic to help cement The RUC in the local community as that was one of their values – Top Efforts and RUC Buck competitions were launched, the focus shifted to weekly specials, drinks and bowls promotions. We implement a regular cycle of content including monthly email marketing, organic social media on Facebook and Instagram, and integrated digital advertising.
Graphic design has always played a huge role in the marketing mix with regular creation of onsite signage, and too many food and drinks menu updates to count! Photography and videography production keeps their content looking fresh, vibrant and inviting, and of course we can’t sell what a great venue is without visiting regularly ourselves for live music, trivia (back in the day), schnittys, bowls and beers (and a Threesides Christmas do or three).