Marketing lawn bowls, schnitty’s and undertaking a rebrand for The RUC
The RUC had three main goals in mind when they approached Threesides, including a refresh of the RUC brand, highly targeted campaigns and to better engage their audience.
The RUC’s marketing goals
- Refresh The RUC brand
- Develop highly targeted marketing campaigns
- Develop highly targeted content for audiences
Our approach
The RUC was a fun, accessible, and welcoming club but their branding didn’t say that. That’s where we stepped in.
We refreshed the brand to align with their positioning, overhauled their website and developed a new Content Plan to increase memberships.
As part of the Content Plan, we introduced competitions as a tactic to help cement The RUC in the local community as that was one of their values –Top Efforts and RUC Buck competitions were launched.
Key stats from 2023