Pedalling regional tourism forward
Founded in 2008, Rocky Trail Entertainment is one of Australia’s leading mountain bike event promoters, bringing riders together across some of the country’s most spectacular trails. What started from a passion for cycling and nature has grown into a business hosting over 40 events annually across New South Wales, Queensland, Victoria, and the Australian Capital Territory.
What they do
Rocky Trail Entertainment creates mountain bike racing experiences for every type of rider. Their event portfolio spans gravity enduro racing with the Fox Superflow series, cross-country marathons including The Willo and AMB100, pump track competitions, eBike events through Electroflow, and the Rocky Trail Academy schools program. Whether riders are chasing podium finishes or enjoying a weekend on the trails with friends, Rocky Trail delivers events built on the principle of “race the way you ride.”
The business operates with Ecotourism Australia certification, ensuring all events maintain genuine trail-based nature experiences while protecting the environment. They work closely with local clubs, land managers, and regional communities to deliver events that showcase Australia’s mountain bike destinations and support regional tourism growth.
Why Threesides works with them
Our connection with Rocky Trail Entertainment runs deeper than a typical client relationship. We share a passion for mountain biking and the incredible trails of Southern NSW. Through our ongoing collaboration with Destination Southern NSW and The Ride Guide, we’ve built expertise in tourism and destination marketing that aligns perfectly with Rocky Trail’s mission to showcase regional Australia through two-wheeled adventure. Working with Rocky Trail means supporting a business that’s actively shaping Australia’s mountain bike culture while driving genuine regional tourism outcomes that benefit whole communities.