Supporting those who support the community with Menslink
For over 20 years, Menslink has been supporting young men in the Canberra region through free counselling, volunteer mentoring and education programs. In that time, Menslink has helped thousands of young men get through tough or lonely times. They help young men reach their full potential and become the great adult men they want to be, believing that anything is possible for them, their families, their mates and the community. All Menslink’s services are provided at no cost, and are available to all young men aged 10-25 years in Canberra and the surrounding region.
Menlink’s marketing goals
- Grow Menslink’s counselling utilisation
- Increase total participants and schools for educational offerings
- Professionalise the fundraising program and grow the fundraising base
- Share the Menslink story with the Canberra community
Our approach
Menslink engaged Threesides Marketing back in 2013, initially to help promote their fundraising events and promotional causes, including the annual Menslink Business Breakfast, and the super fun Menslink Big Night Out. Since then, we have had the pleasure of meeting some truly inspiring local men who spend their time mentoring and counselling, and the countless young men they’ve assisted who indeed have some incredible stories of their own.
We have marketed Menslink’s Silence is Deadly campaign, working alongside the Canberra Raiders NRL team on television commercials, printed banners and collateral for schools. And we’ve ‘walked the talk’ with our Threesides Directors Todd and Rachel Wright walking the annual Menslink Great Walk – joining around 30 local CEOs, business and community leaders walking over 140km of the Centenary Trail to raise over $1.5million dollars for Menslink. And when we’re not busy walking, fundraising and educating the community about Menslink, we’re working hard to keep sharing Menslink’s stories by assisting with the organisation’s website, email marketing, video, photography, digital advertising, social media and graphic design.
971
Google Ads conversions
68,000+
Website views
42,000+
Email opens
Key stats from 2023