Marketing accomodation with Lantern Apartments
The Lantern Apartments Thredbo is home to 4-star rated apartments, with spectacular mountain views in the heart of Thredbo in the NSW Snowy Mountains. Guests can choose from one, two or three bedroom apartments which are perfect for romantic weekends away, stays for families or groups of friends.
Lantern Apartment’s goals
- Increase new direct bookings online
- Increase return bookings
- Improve engagement through a consistent, high-quality and engaging digital presence
Our approach
Like several Threesides clients, our relationship with Lantern Apartments goes back to the early days of our marketing agency. Engaged to help grow awareness of Lantern as the place to stay in Thredbo, our activity initially centred on media and publicity, sharing the property’s exclusive offers and seasonal delights with relevant travel and travel trade media across the country.
Many years, several owners, and a change in the marketing landscape sees us once again working with Lantern, this time with digital advertising at the forefront. Starting with the basics including setting up reporting and tracking pixels, as well as a structured process to developing organic social media content, we then moved to the development of an Integrated Digital Advertising Plan featuring Google and Meta advertising to position Lantern in front of the leisure travel market in appropriate geographics and demographics to increase online bookings.
Creation of social media content is made easy with such a beautiful canvas to work with, and we’ve been lucky to visit the property and surrounds many times for content capture to share with Lantern’s audience of over 10,000 across Facebook and Instagram. Stunning photography and video help the audience appreciate the property’s unique attributes, natural beauty of the surrounds, and its proximity to Thredbo’s year-round attractions.