Marketing hospitality with Highroad
Highroad is one of Dickson’s most iconic culinary meeting places. Under the management team of Lachlan Exton and Chef Cho Yoon, the team has put an incredible amount of time and effort into developing Highroad into a venue which has certainly elevated the Dickson dining experience.
With a local food focus featuring local growers and producers, and an entirely Canberra Region wine list, the dinner menu showcases contemporary French bistro cuisine in a modern setting. Highroad is open seven days for breakfast and lunch, with dinner Thursday to Saturday evenings.
Highroad’s marketing goals
- Achieve revenue targets for financial year
- Achieve 25% customer growth year-on-year
- Establish Highroad as a contemporary dining experience in Dickson
Our approach
Not only are we lucky to have the team at Highroad as clients, we’re also lucky enough to call them neighbours too. Being just downstairs from our office in Dickson, the Threesides team often fuels our day with Highroad’s delicious coffee and food offerings. In terms of working on their marketing, we began with the redevelopment of the visual brand, we’ve updated and rebranded all Highroad’s assets including website, menus and other onsite branding.
We were thrilled to partner with Highroad in rollout of an effective marketing campaign around the launch of their winter menu in 2024, making it a wonderful event for local media and influencers who attended and created some inspiriting content and coverage. Current marketing has shifted to a full website redevelopment and growing the community further via social media and digital advertising.