Marketing Hypnotherapy with Miracle Minds
This is a new industry for Threesides Marketing – never before have we learnt so much about hypnotherapy than from local Clinical Hypnotherapist, Norman Spurr. Through his practice, Miracle Minds Hypnotherapy, Norman takes a new approach to the treatment of trauma, depression, anxiety and addictive habits. As one of only 16 therapists in Australia qualified to deliver Multi-channel Eye Movement Integration (MEMI) therapy, he combines this technique with clinical hypnotherapy to offer a gentle and efficient, truly transformative experience.
Miracle Minds’ marketing goals
- Educate potential clients on the benefits of hypnotherapy
- Attract and convert new clients to the clinic
Our approach
We know that people won’t book in for a service that they know very little about, so our initial thoughts turned to an overall Marketing Strategy which would clearly articulate the target audience, client personas and the key messages around Miracle Minds and the MEMI approach to best educate people and help them to understand that the service is part of genuine care and support to improve their overall mental health and heal past trauma. We recommended a tactical Marketing Plan encompassing photo and video content to explain the service, overall branding and website design and ways to increase online reviews and referrals. We’ve also launched digital advertising, with the focus on Google advertising for now.