Can anyone believe we’re already a quarter of the way through 2021? This time last year, we were all just coming to terms with what a pandemic and the ensuing lockdowns would mean for us all. In this month’s Threesides Wrap we reflect on a Big Night Out with our friends Menslink, highlight a Google update you probably missed, provide some tips on influencer marketing, and we help Canberrans stay warm over winter with the recently launched website we created for Voltair Airconditioning.

Advertising on Facebook: the ultimate Facebook Ads budgets breakdown

Do you know how much you’re spending on your Facebook Ads? Are you budgeting on the campaign level or individually reviewing and optimising ad sets? Have you considered using daily budgets instead of lifetime budgets? AdEspresso by Hootsuite have put together the ultimate beginner’s resource to understanding how to budget your Facebook Ads so you can make the most out of every dollar you spend.

Voltair Airconditioning website launches just in time for winter

Whether you’re in the market for a new air conditioner or just looking for a local business that can service or repair your current unit, now you’ll be able to discover Voltair through their brand-new website.

We love creating purpose-built websites to help you and your business achieve your goals. We work with you throughout the process from start to finish to ensure the final product is exactly what you imagined, plus add our expertise to ensure your new website is at the front of modern design principles.

If you need a new website, or just need to upgrade your existing website, get in touch with our digital team.

Google quietly retires tCPA and tROAS bidding strategies

About a month ago on February 23, Google quietly posted to their developer blog that they are retiring Target Cost-Per-Action (tCPA) and Target Return-On-Ad-Spend (tROAS) bidding strategies, instead layering a tCPA and tROAS threshold with Maximise Conversions and Maximise Conversions Value respectively.

Although Google hasn’t stated when tCPA and tROAS will be retired, some advertisers will start seeing these changes in April 2021. If you would like us to explain what this mean for you, get in touch with our digital team and we’ll be happy to talk you through it.

How to grow your online influence

If you’re thinking about how to effectively partner with influencers for your next campaign, the first thing you need to do is ask yourself, “who am I trying to influence?”

Knowing your audience and where they spend time online and get their information from is important. You need to consider the best approach for your goals, as a local influencer with a very relevant audience might actually yield better results than a national celebrity that doesn’t understand your brand.

If you want to find out more about influencer marketing, check out this recent blog from Social media Examiner’s Michael Stelzner, or read the Threesides blog on the topic written by Media and Public Relations Manager Lauren Griffiths from last year.

Threesides has a Big Night Out with Menslink

The Threesides team want to send a massive thank you to Menslink who put on a fantastic Big Night Out on Friday 26 March. The event is their main annual fundraising event and was especially important after last year’s event was cancelled due to the pandemic. The night was capped off with the main charity auction, which raised important funds which ultimately means more young blokes who are asking for help will be able to be supported through 2021. 

If you’re looking for some advice on how to get the most out of your marketing in 2021, get in touch with the Threesides team on (02) 6249 1117.

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