Marketing air conditioning with Voltair
Voltair Airconditioning is locally owned and operated by Canberra business owners Steve and Christie Baran. Steve is a fully licensed air conditioning and refrigeration mechanic, as well as a qualified and licensed electrician. He is passionate about the service that his team provides and personally trains and mentors every new technician that joins the business. Steve manages a team of hand-picked professionals who are experienced, reliable, local and friendly.
Voltair supplies and installs ducted systems, reverse cycle air conditioning, split systems and AirTouch zone control systems and can assist with AirClean Filters, repairs and maintenance for both residential and commercial premises.
Voltair’s goals
- Raise awareness and positioning in the Canberra market
- Qualified lead generation and customer conversion
Our approach
Threesides has worked with Voltair Airconditioning to build a new website, refresh content with new photography, set up a Customer Relationship Management system, create monthly organic social media content across Instagram and Facebook, Integrated Digital Advertising on Google and Meta, and Email Marketing. Photography was refreshed following capture by our photography supplier, Mode Imagery.
One-off campaigns have also been a feature of our time working with Voltair, including a targeted campaign for Fujitsu air conditioners offering a cash back deal, with activity focused on social media, digital ads and website. More recently, Voltair has scaled down their marketing activity due to high demand on their services, with a focus purely on Digital Advertising and website maintenance.