Originally from Wollongong, Bayley is our Digital Advertising manager, taking care of all things digital and managing the Google Ads accounts for our clients. He’s a big believer in achieving real results and not chasing ‘vanity metrics’, so uses his skills in Google Ads, Analytics, Data Studio, and Tag Manager to properly attribute advertising performance across multiple channels.
Prior to joining Threesides, Bayley had spent the past 5 years chasing the winter seasons traveling between Australia and the United States playing Ice Hockey at both the collegiate and professional levels. With Covid-19 shutting down all college sports in the United States, Bayley came back home and finished off his double degree in Marketing and Finance and continued playing for the CBR Brave, where he was then appointed as one of the team captains. Over the Australian summers, Bayley switches things up and works for Threesides remotely, while he plays professional Ice Hockey over in Europe, most recently in Zagreb, Croatia.
Outside of work when he has time away from his hockey commitments, Bayley can be seen fishing his golf balls out of water hazards at different courses across the state or back home spending time at the beach or with his family and much-loved dogs.