June 30, 2020
Along with the frosty Canberra mornings, June has brought with it the exciting prospect of returning to a more normal life. Cafes and bars are opening, the footy is back, and we can once again travel to visit our friends and family in some parts of the country. With social and economic activity on the…
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So, what do you do if you if you have a Destination Marketing Campaign in the pipeline, and then it’s announced that travel is not at all possible? That was the dilemma faced by our client, Destination Southern Highlands (DSH), for their annual Pie Time campaign. Each year the Highlands become the Southern Pie-lands as…
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December 21, 2018
(image: Australian Tourism Award silver winning campaign: Pie Time from the Southern Highlands – Steve Rosa and Todd Wright) We took some time out to have a chat with Threesides Director, Todd Wright to chat all things Tourism Awards. This is the first time you’ve been a judge at the Australian Tourism Awards. What encouraged…
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October 18, 2011
Last week saw five Threesiders piling into cars and heading to beautiful Jervis Bay to experience firsthand the whale watching that we’ve been busy promoting for the last few months. This is a story of changing expectations and how managing a customer’s expectations throughout a journey could make or break a business. Our plan to…
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March 9, 2009
Regional Tourism Managers across Australia are continually challenged around how to turn assets in their town into Tourism products. Traditional thinking has managers undertaking prescriptive audits and categorisation of products against restrictive criteria. This presentation, made to over 250 Tourism managers, economic development officers, shire councillors and mayors at the Local Government Shires Association Conference…
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December 1, 2008
The Sustainable Tourism Cooperative Research Centre (STCRC) in Australia has just released their latest report for the tourism Industry: Consumer Generated web based marketing – “Users are doing it for themselves” – 2008 Catchy title and an interesting methodology. According to the reports summary the researchers aim was “to investigate how travel related user-generated content…
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