June 21, 2017
Note: this is a cross-post from our Google Ads website. The marketing world is changing drastically and Google Ads is one of the platforms responsible. If you’re unfamiliar with Google Ads, it is a pay-per-click service that allows your business to create and manage ads online. Used by thousands of small, medium and large organisations,…
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July 27, 2015
It wasn’t that long ago that happiness and job satisfaction weren’t considered important by business managers. Employees came in, they did their work, and they got rewarded for their efforts. Effective management and leadership was associated with authority and strong-arm tactics, and certainly not with emotions or the needs and wants of employees. Thankfully times…
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February 5, 2013
The last blog in this series focused on building your email lists and now we’ll talk about how to optimise the content in your enewsletters to get the best engagement from your enewsletter campaigns. Everything I ever read about email marketing exhorts the importance of testing. In marketing we always talk about audience and tailoring…
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January 24, 2013
Client databases are the bane of many a business person’s life. Common scenarios include having multiple lists in varied locations, lists full of inconsistent information, handwritten lists awaiting data entry (never gonna happen!) and great big lists that have grown old and mouldy from disuse. Others still don’t collect any information from their customers…
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December 15, 2011
I used to really like shopping before I had kids. I would enjoy hours just casually browsing the shops and buying lots things I didn’t really need. But over the years I have come to like shopping less and less. It became such an EVENT, dragging my bored, nagging, often noisy children around the shops….
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April 28, 2011
Every month Threesides presents on different issues around online marketing and social media to different groups around town. Here’s some info on an upcoming event being held at the Australian Instititue of Management in Canberra – It’s a Hot Topic Presentation. Open to members and non-members alike – should be a good chance to network…
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February 23, 2011
Canberra has come a long way from the place I remember as a child in the 1970s and 80s. And whilst Canberra’s reputation in the broader population still has some way to go, locals know what a great place it has become. We’re now spoilt for choice when it comes to shopping, dining, facilities, entertainment…
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October 13, 2010
Canberra can be a small place. Having been with Threesides for just a few weeks, it was great to hear that Todd was giving a presentation with one of my former colleagues from the Department of Health and Ageing, Gov 2.0 guru Craig Thomler, on the growing role of social media in government communications. The…
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December 7, 2009
It’s a small world after all when I got the chance to catch up with an old colleague in Gulargambone – Steve Baldwin. The question that everyone has been asking is where in the world is Gulargambone? Well after spending 2 days out here presenting an online marketing workshop with local business operators I can…
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September 23, 2009
Threesides presented a talk on Online marketing for Business at a Canberra Business point event at Deloitte. See the slideshare.net presentation below for the low down. Online marketing for business – Threesides Did you attend the event? Leave your feedback below in our comments and let us know how you use online marketing in your…
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March 24, 2008
So although we are only 3 months into the year, I think I have seen one of the best advertisements for 2008. Wait till you see what it is for and how they get you to pay attention. Think about the budget and how many people are watching it right now. Two thumbs up! [youtube=http://www.youtube.com/watch?v=Ahg6qcgoay4&hl=en]
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