May 7, 2013
The latest buzz on the global marketing streets is that Facebook has announced that from July this year they will be launching video advertisements which will appear in users newsfeeds. With pressure on the company to increase revenues this really is no surprise, but will it be annoying enough for users to ‘dislike’ and move…
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December 20, 2012
So Christmas is coming, you’ve spent all your sweet dollars on presents for your family and friends, and now you have literally just $5 to market your business until the end of the year. What do you do? First thing – DON’T PANIC! Luckily I have pre-empted this over-spending on pressies and put together five fun, cool…
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December 19, 2012
What do you get if you put 7 awesome marketers on a couch with the adapted words to a classic christmas carol? Well the answer can be seen in this christmas video from the Threesides Tone Deaf Choir. They have all been medically tested and proven to not have a single singing bone in their…
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July 11, 2012
I’m a big fan of spring cleaning – and I’m not talking about the house – I am talking social media here. This morning I got to work early (which is very unlike me) to get my inbox in order. Exactly 70 minutes later after wading knee deep through posts updates, tweets, feeds and pingbacks…
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March 18, 2012
The new changes to Facebook are making a lot of social media marketers jump for joy with new ways to actively engage with consumers and their audience. But there will be a number of us who will be drowning our sorrows or cutting our wrists because the new changes mean adapting existing content and customisations…
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November 6, 2011
We do a lot of presentations with diverse audiences ranging from startup businesses to artists all the way through government employees in local councils or federal government public affairs departments. It’s always a challenge to think about what content is going to resonate, what are your key ‘take-aways’ and have you achieved your clients learning…
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June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
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April 28, 2011
Every month Threesides presents on different issues around online marketing and social media to different groups around town. Here’s some info on an upcoming event being held at the Australian Instititue of Management in Canberra – It’s a Hot Topic Presentation. Open to members and non-members alike – should be a good chance to network…
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April 3, 2011
It’s fascinating to see Google and Facebook go head to head. The competitor in me loves seeing two giants clashing heads. Late last year Facebook released information on their new email project, one which will revolutionise email (and bring Google Mail down) as we know it. Last week Facebook released information on their new ads…
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April 1, 2011
Social media is ubiquitous these days. From people in the street talking about their facebook profile or their number of twitter followers or how they received news first that Charlie Sheen has officially lost the plot, despite him ‘winning’ everything in life. Despite the entertainment factor, social media is a powerful tool for business and…
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October 13, 2010
Canberra can be a small place. Having been with Threesides for just a few weeks, it was great to hear that Todd was giving a presentation with one of my former colleagues from the Department of Health and Ageing, Gov 2.0 guru Craig Thomler, on the growing role of social media in government communications. The…
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August 12, 2010
A big congratulations to Kate Dombkins, Greg Binskin and the Team at Tourism Wollongong for their Gold award win for Tourism Marketing in the 2010 South Coast Tourism awards for their innovative and successful We Love the Gong tourism destination marketing campaign. The campaign was originally designed to be a community torism pride campaign that…
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