November 6, 2011
We do a lot of presentations with diverse audiences ranging from startup businesses to artists all the way through government employees in local councils or federal government public affairs departments. It’s always a challenge to think about what content is going to resonate, what are your key ‘take-aways’ and have you achieved your clients learning…
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June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
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April 28, 2011
Every month Threesides presents on different issues around online marketing and social media to different groups around town. Here’s some info on an upcoming event being held at the Australian Instititue of Management in Canberra – It’s a Hot Topic Presentation. Open to members and non-members alike – should be a good chance to network…
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April 3, 2011
It’s fascinating to see Google and Facebook go head to head. The competitor in me loves seeing two giants clashing heads. Late last year Facebook released information on their new email project, one which will revolutionise email (and bring Google Mail down) as we know it. Last week Facebook released information on their new ads…
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April 1, 2011
Social media is ubiquitous these days. From people in the street talking about their facebook profile or their number of twitter followers or how they received news first that Charlie Sheen has officially lost the plot, despite him ‘winning’ everything in life. Despite the entertainment factor, social media is a powerful tool for business and…
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October 13, 2010
Canberra can be a small place. Having been with Threesides for just a few weeks, it was great to hear that Todd was giving a presentation with one of my former colleagues from the Department of Health and Ageing, Gov 2.0 guru Craig Thomler, on the growing role of social media in government communications. The…
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August 12, 2010
A big congratulations to Kate Dombkins, Greg Binskin and the Team at Tourism Wollongong for their Gold award win for Tourism Marketing in the 2010 South Coast Tourism awards for their innovative and successful We Love the Gong tourism destination marketing campaign. The campaign was originally designed to be a community torism pride campaign that…
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May 19, 2010
What could you say about Social Media in 30 minutes? Not much and a real lot at the same time. This was the challenge at the Canberra Marketing and Communications Forum held at the National Press Club in Canberra. A summary of my top 10 thoughts were: Open your ears before you open your mouth…
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April 8, 2010
Okay – time for a confession – “I Love Canberra”. Alright I said it, with out cringing, removing direct eye contact or crossing my fingers because we all know that means you didn’t really mean it. What isn’t there to love about the place: ‘peak hour’ lasts for 25mins (20 mins without road works) –…
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March 4, 2010
If you’ve been into any mall or shopping strip in Australia you have no doubt witnessed the Boost Juice phenomenon slowly, or loudly, growing around you. Simple concept – Juice, fruit, Ice and if you believe the hype – supplements. Young kids serving, loud dance music and a fresh and energetic feel about it….okay, time…
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