Back to Business Week NSW 2017 – Marketing Workshops
February 20, 2017
As a part of Business NSW Back To Business Week 2017, Threesides will be facilitating five separate workshops to assist business owners in marketing their business.
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Social Media
Marketing genius? Four marketing lessons from Trump
November 29, 2016
Love him or hate him, Donald Trump is a marketing genius. From his social media presence to his domination of the media here’s four things that marketers can learn from the ‘Donald’. 1. Create conversation on social media It’s not enough to just be present on social media, as Bill Press suggests, Trump kept his…
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Personas: marketing’s version of online dating
March 13, 2016
What are personas and how do we use them? Marketing lecturers have been harping on about personas for decades but what are they and are they still used in the world of digital? As Lidwell et al. (2010) explain it “personas are fictional characters created to represent the different user types that might use a site,…
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Why Blog-ther? 9 reasons why you should BLOG
January 21, 2016
Decisions, decisions – life is just one decision after another and sometimes you can over think the decision making process and find yourself stuck with analysis-paralysis. You know the feeling where you can’t even move of the spot because there is too much to think about… So when I was asked to write a blog…
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A picture really is worth 1000 words on your website
November 17, 2015
65% of us are visual learners and although our social media platforms are full of engaging images and video, the team at Threesides are still coming across very text heavy websites and clients that need to be encouraged to invest time or money on good imagery. As digital marketers we know the importance of keywords and…
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CONTENT MARKETING: The top 7 things you can learn from our national award winning campaign.
October 28, 2015
Content Marketing – these words just keep coming up time and time again don’t they? Well they came up for us in a HUGE way last week as Threesides in partnership with our client the NSW National Parks and Wildlife Service won the Australian Marketing Institute Award for Content Marketing for the 2014 Wild About…
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5 things ants can teach us about social media marketing
July 16, 2015
For any Dad, seeing the world through their children’s eyes is one of the great parts of the job. The opportunity to once again notice the little things that our busy lives seem to have screened out as not important. The colour of the leaves on a tree, the shapes in the clouds or as I’ve…
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Facebook – My Favourite Algorithm
May 17, 2015
A recent marketing grad sits down to dinner with her friends. In between discussions about their passion for ABC Crime Dramas and how to tell if a Tinder profile is “catfishing” you or not with their dreamy, dreamy eyeballs, the engineering contingent from Turner piped up about her love of equations. Her favourite? Ordinary differential…
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2015, The Year of…
January 11, 2015
The cool kids over at Soap have gazed into their crystal ball and gathered their predictions for what they think 2015 holds in the world of marketing, digital, pop-culture and everything in-between. Read on for some serious and not-so serious thoughts about what 2015 holds. The Rise of the Social Super-Agent: Gone are the days…
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Digits and data to drive your marketing
September 7, 2013
Recently I attended Adtech, Australia’s leading conference for Digital Marketing types. Conferences like this are always a good way to uncover trends in the marketing world. There were a range of trending topics bandied around – from mobile marketing to content marketing. And one of my personal favourites – BIG data. So what exactly is…
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Simple and effective social media marketing
August 13, 2013
Here at Threesides Marketing we’re a healthy bunch, well most of the time, so we have these delicious Harvest Boxes as a treat every couple of weeks. Today a brand new Harvest Box turned up, and we were super impressed by the contents. No it wasn’t the new Orchard mix, or the return of one…
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How to look good…online
June 19, 2013
There was a craze a few years back to Google yourself -and your friends – just out of curiosity and to see what came up. How we chuckled when we found out one of our friends had a US namesake on death row. Honestly! Today, with the ever increasing amount of touch points we have…
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