October 28, 2015
Content Marketing – these words just keep coming up time and time again don’t they? Well they came up for us in a HUGE way last week as Threesides in partnership with our client the NSW National Parks and Wildlife Service won the Australian Marketing Institute Award for Content Marketing for the 2014 Wild About…
Read article
July 16, 2015
For any Dad, seeing the world through their children’s eyes is one of the great parts of the job. The opportunity to once again notice the little things that our busy lives seem to have screened out as not important. The colour of the leaves on a tree, the shapes in the clouds or as I’ve…
Read article
May 17, 2015
A recent marketing grad sits down to dinner with her friends. In between discussions about their passion for ABC Crime Dramas and how to tell if a Tinder profile is “catfishing” you or not with their dreamy, dreamy eyeballs, the engineering contingent from Turner piped up about her love of equations. Her favourite? Ordinary differential…
Read article
January 11, 2015
The cool kids over at Soap have gazed into their crystal ball and gathered their predictions for what they think 2015 holds in the world of marketing, digital, pop-culture and everything in-between. Read on for some serious and not-so serious thoughts about what 2015 holds. The Rise of the Social Super-Agent: Gone are the days…
Read article
September 7, 2013
Recently I attended Adtech, Australia’s leading conference for Digital Marketing types. Conferences like this are always a good way to uncover trends in the marketing world. There were a range of trending topics bandied around – from mobile marketing to content marketing. And one of my personal favourites – BIG data. So what exactly is…
Read article
August 13, 2013
Here at Threesides Marketing we’re a healthy bunch, well most of the time, so we have these delicious Harvest Boxes as a treat every couple of weeks. Today a brand new Harvest Box turned up, and we were super impressed by the contents. No it wasn’t the new Orchard mix, or the return of one…
Read article
June 19, 2013
There was a craze a few years back to Google yourself -and your friends – just out of curiosity and to see what came up. How we chuckled when we found out one of our friends had a US namesake on death row. Honestly! Today, with the ever increasing amount of touch points we have…
Read article
May 7, 2013
The latest buzz on the global marketing streets is that Facebook has announced that from July this year they will be launching video advertisements which will appear in users newsfeeds. With pressure on the company to increase revenues this really is no surprise, but will it be annoying enough for users to ‘dislike’ and move…
Read article
December 20, 2012
So Christmas is coming, you’ve spent all your sweet dollars on presents for your family and friends, and now you have literally just $5 to market your business until the end of the year. What do you do? First thing – DON’T PANIC! Luckily I have pre-empted this over-spending on pressies and put together five fun, cool…
Read article
December 19, 2012
What do you get if you put 7 awesome marketers on a couch with the adapted words to a classic christmas carol? Well the answer can be seen in this christmas video from the Threesides Tone Deaf Choir. They have all been medically tested and proven to not have a single singing bone in their…
Read article
July 11, 2012
I’m a big fan of spring cleaning – and I’m not talking about the house – I am talking social media here. This morning I got to work early (which is very unlike me) to get my inbox in order. Exactly 70 minutes later after wading knee deep through posts updates, tweets, feeds and pingbacks…
Read article
March 18, 2012
The new changes to Facebook are making a lot of social media marketers jump for joy with new ways to actively engage with consumers and their audience. But there will be a number of us who will be drowning our sorrows or cutting our wrists because the new changes mean adapting existing content and customisations…
Read article