August 26, 2020
The benefit of scheduling the same post, word for word, across all social platforms is obvious, and one that tempts us all: it saves time. It’s just so easy to log in to your content management platform and knock over four posts in one go.
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January 28, 2020
Nature has continued to unleash its worst this summer. Bushfires, the associated poor air quality in Canberra and destructive hailstorms. Yet in marketing, we’ve never had a more busy start to the year. So, what role does marketing play at such an important time for Australians? Plenty when it comes to communicating the right messaging through the right channels.
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December 18, 2019
As digital marketers, we’re your go-to for all things social media. Lately, we’ve had a bunch of clients asking questions specifically about Facebook. “Is Facebook still relevant for my business? Are people still using Facebook? Is Facebook coming to an end?!” Read more to find the answer:
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July 29, 2019
Well, it certainly hasn’t been a Dry July in terms of marketing news. This month we’ve seen that Instagram has added weight to its marketing capabilities by introducing ads to its Explore Feed, and we take a look..
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June 24, 2019
Thanks to the Kardashians and other celebrities, Influencer Marketing is a hot topic in the marketing world. In short, Influencer Marketing is a form of marketing via social media which utilises social media influencers. And our resident influencer, Kim-Ling of @travel_ling, together with Sonya from @theglobalite, sat down to talk about life as an influencer, the intricacies of Influencer Marketing and how businesses can best work with this sector.
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May 28, 2019
May has been a super big month in the world of marketing. Google has introduced Google Travel, Instagram has officially started testing hiding like counts, Facebook is a short step away from rolling out its ‘Clear History’ feature, and there’s rumours of content, community and commerce-focused improvements for Canva.
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April 30, 2019
When it comes to social media marketing, images are key. Not only do posts with visual content grab the audience’s attention, they also receive more engagement and conversions. But what images should you use? How do you use them to get the most out of your posts to make your content enjoyable for your audience and see good engagement for your business? Our Marketing Coordinator, Lily (who has a side hustle as a photographer) gives her top tips on how to achieve this.
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January 23, 2019
You have a million great ideas for content, a smartphone full of killer photos but not a huge audience to appreciate it? Here are some ways to build your following on social media and get your content in front of the right people.
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February 28, 2018
Change is tough, when Arnott’s changed the recipe of the classic Australian snack Shapes it really hit people hard. Now one of our great marketing tools is changing, again! If you haven’t noticed already, Facebook altered its News Feed algorithm as of January. This means that all the videos, brands and maybe that product you…
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July 17, 2017
With more than 700 million active users (that’s more than double Twitter’s monthly active users), Instagram is one channel that is only becoming more important for our clients. Unfortunately – just posting a picture of a product or your lunch every now and then won’t make for an effective account that translates into real customers. High…
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May 10, 2017
As marketers, we often tend to have a different perspective from the general community when it comes to admiring brands and the efforts they make to get us to purchase.
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February 20, 2017
As a part of Business NSW Back To Business Week 2017, Threesides will be facilitating five separate workshops to assist business owners in marketing their business.
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