November 19, 2012
Bloggers. We’ve all heard about the rise of bloggers — from the masses of mummy bloggers to the prolific food blogger who documents every meal and reviews every restaurant. But who are they, and how can they help with your marketing? Defined, a blogger is someone who writes on a blog, which is a website…
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March 18, 2012
“Why isn’t my brilliant news getting coverage?” said the client to the PR agency. You’ve got a fantastic story to share with the world’s media, you take your time researching the content, getting quotes cleared from your CEO and working and re-working the order of the text. You even think about the keyword optimisation of…
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June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
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December 19, 2010
Threesides loves a good awards ceremony. Recently we let our hair down for the Canberra and Capital Region Tourism Awards for 2010, where three of our clients (Australian Institute of Sport, National Gallery of Australia and the Museum of Australian Democracy) were winners in their categories. One of our other clients, Hot Chippies, was recently…
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February 21, 2010
Canberra’s popular Saturday morning market, the Capital Region Farmers Market at EPIC, has successfully matched its growers with some of the best in Australia at the 2010 Sydney Royal Cheese and Dairy Produce Show, with three of the market’s most popular stallholders, Lindsay & Edmunds, Robyn Rowe and Small Cow Farm scooping up awards. The…
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When the National Gallery of Australia announced Masterpieces from Paris as its Summer Blockbuster, everyone in Canberra and Australia got quite excited. At Threesides, we sharpened our pencils, got our best marketing ideas off the top shelf and bunkered down for a large campaign with a product we knew wouldn’t be hard to sell. That…
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November 30, 2009
The Capital Region Farmers Market will host a special Slow Soup Kitchen where patrons can try soups made completely from local produce, and pay what they think it’s worth. The Slow Soup Kitchen will be onsite at the markets this Saturday 5 December as part of the inaugural Terra Madre Day celebrations. On the twenty…
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August 19, 2009
Canberra businesses are being encouraged to enter the inaugural Canberra Business Blitz as part of the ACT Government’s Business in Focus Month this September. Canberra Business Blitz is an initiative designed to take local businesses to the next level with the expert marketing assistance of Link Digital, Schmooze Network and Threesides Marketing over a four…
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August 10, 2009
A big Threesides congratulations go to Laurie McDonald, managing director of Canberra Furnished Accommodation, who won Canberra’s top business accolade for women last night (10/08/2009). Laurie was named the ACT Chamber of women in business, Business woman of the year for 2009. A well deserved win for a well run business and a passionate small…
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June 23, 2009
Threesides recently attended the 2009 Canberra BusinessPoint awards held at the Australian Institute of sport. We got the chance to meet one of the award winners who had a very familiar face – it was Harold Dimpel from mhits. Maybe not a familiar name but Harold’s face was recently seen on ABC television The new…
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March 25, 2009
There’s a lot to be said about reading one of your stories in print and especially when it relates to a project that is really doing some good in the community. One such project is from a threesides client – Admin Bandit – Software for Volunteer Treasurers. Nerida Gill is a solo-preneur who has created…
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February 9, 2009
The man hailed as “Obama’s secret political weapon”, Ben Self, Program Director and Founding Partner of Blue State Digital, will be visiting Australia to divulge various secrets surrounding the most successful online campaign in history. Ben is coming to Australia as a special guest of the Internet Industry Association (IIA). He will be the keynote…
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