July 24, 2024
In a world where social media, digital advertising, AI and the latest in tech gadgets seem to dominate the marketing landscape, sometimes it pays to just get back to the basics. Human interaction. Relationship building. Developing real connections that will benefit you in the long term. Especially if you extend a little warm hospitality. If…
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February 17, 2023
Media is one of the fastest moving sectors in the marketing world. No sooner has a new media outlet launched, than a few others have ceased operation due to increased costs, fragmented audiences, and low advertising demand. It seems it wasn’t that long ago I was talking with some journalists about the move away from…
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January 30, 2023
The marketing industry travels at a pretty rapid rate. No sooner are we across a new platform and how to make the most out of it for our clients, when another new useful marketing tool pops up. There really are so many things we can share with you about the industry, so to kick off…
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February 24, 2020
Have you ever held a media event and wondered why you didn’t get the results that you had hoped for? There’s no doubt that media events…
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October 29, 2019
It’s a hard life lesson that what is a big deal to you, isn’t always a big deal to anyone else. It’s the same in the business world. Your business news isn’t always necessarily news that will interest anyone, in particular, the media. You need to ask yourself, is this newsworthy? Take a look at our Top 13 list of what makes a story newsworthy.
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October 17, 2016
Celebrity or not to be…that is the question. And really, the answer only need come down to three considerations – the right fit, a broad appeal and of course the right price tag. There is no doubt that in the world of ever-changing headlines and social media rapid fire, celebs make the grade. The online…
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May 23, 2016
The grass really is greener at Threesides. Why? Well, we have a big piece of faux green turf on our back wall. Now seriously, here is the real story. We are Threesides Marketing, a Canberra based digital agency doing marketing that changes lives. We are close knit team of street wise nerds led by directors,…
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April 26, 2016
Creating an awesome media event. You know you want to do it. What’s involved exactly? Threesides has been working with a great Canberra client, PANDSI, to help them attract media attention for their major fundraising event, the PANDSI Cake Off. PANDSI is a local organisation that assists Canberra families experiencing post and ante natal depression…
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May 19, 2013
Do you read Mumbrella? We found a great article published on it that showcased a range of videos produced by a bunch of creative agencies throughout Australia and shown at TedxSydney 2013. I watched all these videos and for me they were inspiring, conquering video is a goal of mine. I would love to be…
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March 18, 2012
“Why isn’t my brilliant news getting coverage?” said the client to the PR agency. You’ve got a fantastic story to share with the world’s media, you take your time researching the content, getting quotes cleared from your CEO and working and re-working the order of the text. You even think about the keyword optimisation of…
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June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
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December 19, 2010
Threesides loves a good awards ceremony. Recently we let our hair down for the Canberra and Capital Region Tourism Awards for 2010, where three of our clients (Australian Institute of Sport, National Gallery of Australia and the Museum of Australian Democracy) were winners in their categories. One of our other clients, Hot Chippies, was recently…
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