February 21, 2010
When the National Gallery of Australia announced Masterpieces from Paris as its Summer Blockbuster, everyone in Canberra and Australia got quite excited. At Threesides, we sharpened our pencils, got our best marketing ideas off the top shelf and bunkered down for a large campaign with a product we knew wouldn’t be hard to sell. That…
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December 22, 2009
In the words of Kenny and Dolly ‘We rely on each other a-ha’, in business we need to rely on other smart businesses to get the most out of our marketing. The partnership of Kenny Rogers and Dolly Parton for the hit song Islands in the Stream took these two artists to new heights, securing…
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December 7, 2009
It’s a small world after all when I got the chance to catch up with an old colleague in Gulargambone – Steve Baldwin. The question that everyone has been asking is where in the world is Gulargambone? Well after spending 2 days out here presenting an online marketing workshop with local business operators I can…
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November 30, 2009
The Capital Region Farmers Market will host a special Slow Soup Kitchen where patrons can try soups made completely from local produce, and pay what they think it’s worth. The Slow Soup Kitchen will be onsite at the markets this Saturday 5 December as part of the inaugural Terra Madre Day celebrations. On the twenty…
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September 23, 2009
Threesides presented a talk on Online marketing for Business at a Canberra Business point event at Deloitte. See the slideshare.net presentation below for the low down. Online marketing for business – Threesides Did you attend the event? Leave your feedback below in our comments and let us know how you use online marketing in your…
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July 27, 2009
As far as client projects go – the Capital Region Farmers Market at EPIC in Canberra definitely has to be one of our most tasty! We regularly shop at the markets and having the chance to promote the great stories of the growers and producers and the high-quality product is something we look forward to…
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March 25, 2009
There’s a lot to be said about reading one of your stories in print and especially when it relates to a project that is really doing some good in the community. One such project is from a threesides client – Admin Bandit – Software for Volunteer Treasurers. Nerida Gill is a solo-preneur who has created…
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February 9, 2009
The man hailed as “Obama’s secret political weapon”, Ben Self, Program Director and Founding Partner of Blue State Digital, will be visiting Australia to divulge various secrets surrounding the most successful online campaign in history. Ben is coming to Australia as a special guest of the Internet Industry Association (IIA). He will be the keynote…
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December 15, 2008
Provide a great customer service experience and you have the opportunity to win a new customer. Simple stuff right – but how come so many businesses got it wrong in 2008?. 2008 seemed to be the year of the bad customer service experience for me. From Banks, to Telcos and hardware stores, all the big…
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December 1, 2008
The Sustainable Tourism Cooperative Research Centre (STCRC) in Australia has just released their latest report for the tourism Industry: Consumer Generated web based marketing – “Users are doing it for themselves” – 2008 Catchy title and an interesting methodology. According to the reports summary the researchers aim was “to investigate how travel related user-generated content…
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November 24, 2008
Wait a second…. what do you mean we forgot to tell them about our threemos movember effort?? We have a confession to make – we have spent the whole of Movember double dating our website – but we aren’t sorry either…. During november, the threesides office has been growing mo’s to support Movember – the…
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November 6, 2008
I have just been in a teleconference with a group of business owners that is coordinated by Carolyn Stafford from Connect Marketing. This group was part of a 30 day marketing challenge where each business set marketing tasks and submitted results each week. The teleconference was a great way to share and swap ideas and…
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