April 3, 2011
It’s fascinating to see Google and Facebook go head to head. The competitor in me loves seeing two giants clashing heads. Late last year Facebook released information on their new email project, one which will revolutionise email (and bring Google Mail down) as we know it. Last week Facebook released information on their new ads…
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December 19, 2010
Threesides loves a good awards ceremony. Recently we let our hair down for the Canberra and Capital Region Tourism Awards for 2010, where three of our clients (Australian Institute of Sport, National Gallery of Australia and the Museum of Australian Democracy) were winners in their categories. One of our other clients, Hot Chippies, was recently…
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October 27, 2010
Every now and then you’ll have one of those ” I feel really old” moments. You know how it goes – Go to a bar on any given friday night and everyone looks about 12 years old – that sort of thing. Okay – I know I’m only 30 (and 3/4) but there’s lots of…
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August 12, 2010
A big congratulations to Kate Dombkins, Greg Binskin and the Team at Tourism Wollongong for their Gold award win for Tourism Marketing in the 2010 South Coast Tourism awards for their innovative and successful We Love the Gong tourism destination marketing campaign. The campaign was originally designed to be a community torism pride campaign that…
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May 19, 2010
What could you say about Social Media in 30 minutes? Not much and a real lot at the same time. This was the challenge at the Canberra Marketing and Communications Forum held at the National Press Club in Canberra. A summary of my top 10 thoughts were: Open your ears before you open your mouth…
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May 6, 2010
It’s been a long time since i’ve been to Broken Hill so I was stoked to be invited to present a session on building successful tourism brands at the Community Economic Development Conference presented by NSW Government Industry and Investment. We run a lot of tourism marketing workshops for local government and councils across regional…
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April 14, 2010
Over the last few months I have been bombarded by choices for venues, menu options, flowers, cars, suits, jewellery, music, dresses, shoes, cufflinks and the list goes as I organised my recent wedding at one of our favourite local winery’s, Shaw Vineyard Estate. It’s been interesting watching my now wife Lisa trying to make decisions…
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April 8, 2010
Okay – time for a confession – “I Love Canberra”. Alright I said it, with out cringing, removing direct eye contact or crossing my fingers because we all know that means you didn’t really mean it. What isn’t there to love about the place: ‘peak hour’ lasts for 25mins (20 mins without road works) –…
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March 4, 2010
If you’ve been into any mall or shopping strip in Australia you have no doubt witnessed the Boost Juice phenomenon slowly, or loudly, growing around you. Simple concept – Juice, fruit, Ice and if you believe the hype – supplements. Young kids serving, loud dance music and a fresh and energetic feel about it….okay, time…
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February 21, 2010
Canberra’s popular Saturday morning market, the Capital Region Farmers Market at EPIC, has successfully matched its growers with some of the best in Australia at the 2010 Sydney Royal Cheese and Dairy Produce Show, with three of the market’s most popular stallholders, Lindsay & Edmunds, Robyn Rowe and Small Cow Farm scooping up awards. The…
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When the National Gallery of Australia announced Masterpieces from Paris as its Summer Blockbuster, everyone in Canberra and Australia got quite excited. At Threesides, we sharpened our pencils, got our best marketing ideas off the top shelf and bunkered down for a large campaign with a product we knew wouldn’t be hard to sell. That…
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December 22, 2009
In the words of Kenny and Dolly ‘We rely on each other a-ha’, in business we need to rely on other smart businesses to get the most out of our marketing. The partnership of Kenny Rogers and Dolly Parton for the hit song Islands in the Stream took these two artists to new heights, securing…
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