July 27, 2015
It wasn’t that long ago that happiness and job satisfaction weren’t considered important by business managers. Employees came in, they did their work, and they got rewarded for their efforts. Effective management and leadership was associated with authority and strong-arm tactics, and certainly not with emotions or the needs and wants of employees. Thankfully times…
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March 20, 2015
So many of my favourite things begin with the letter P: puddles, peas, Pinterest, popcorn, pandas, peonies, Pembroke Welsh Corgis… But for those of us in marketing, there’s another set of Ps we like to keep in our arsenal to call upon at a moment’s notice. We call it the Marketing Mix, and it’s affectionately…
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June 9, 2014
Did you hear that we’ve moved? We didn’t go very far – just around the corner in fact, but Threesides Marketing has a new business address – 9/20 Challis Street Dickson. Once upon a time a change of address would have meant a mail redirection at the Post Office, an update to clients by snail…
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April 14, 2014
Google Ads is a powerful and multifaceted tool that can deliver incredible results for your business. Google Ads pay per click campaigns are an excellent way to drive qualified traffic to your website. You only pay when a user clicks on your ad and you can set your own budgets, with no minimum spend. In…
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September 7, 2013
Recently I attended Adtech, Australia’s leading conference for Digital Marketing types. Conferences like this are always a good way to uncover trends in the marketing world. There were a range of trending topics bandied around – from mobile marketing to content marketing. And one of my personal favourites – BIG data. So what exactly is…
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August 31, 2013
We all know the saying content is king, right? But what does this mean for your business? And why should a content strategy be a business priority? In today’s marketing world, it’s becoming increasingly clear that content — whether it’s a funny meme on Facebook, a blog post, an article in an enewsletter or an…
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February 5, 2013
The last blog in this series focused on building your email lists and now we’ll talk about how to optimise the content in your enewsletters to get the best engagement from your enewsletter campaigns. Everything I ever read about email marketing exhorts the importance of testing. In marketing we always talk about audience and tailoring…
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December 20, 2012
So Christmas is coming, you’ve spent all your sweet dollars on presents for your family and friends, and now you have literally just $5 to market your business until the end of the year. What do you do? First thing – DON’T PANIC! Luckily I have pre-empted this over-spending on pressies and put together five fun, cool…
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December 19, 2012
What do you get if you put 7 awesome marketers on a couch with the adapted words to a classic christmas carol? Well the answer can be seen in this christmas video from the Threesides Tone Deaf Choir. They have all been medically tested and proven to not have a single singing bone in their…
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October 18, 2011
Last week saw five Threesiders piling into cars and heading to beautiful Jervis Bay to experience firsthand the whale watching that we’ve been busy promoting for the last few months. This is a story of changing expectations and how managing a customer’s expectations throughout a journey could make or break a business. Our plan to…
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September 22, 2011
Early this year I got the chance to do some online marketing and training work for Great Lakes Tourism (NSW). Travelling from Canberra to Forster on the mid North Coast was an easy task when the temperature one morning I was there was -4 back in Canberra and Forster was 12 – I figure that…
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June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
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