October 17, 2016
Celebrity or not to be…that is the question. And really, the answer only need come down to three considerations – the right fit, a broad appeal and of course the right price tag. There is no doubt that in the world of ever-changing headlines and social media rapid fire, celebs make the grade. The online…
Read article
August 28, 2016
After five years of study, internships, and more essays than I can remember, I have taken a deep breath and stepped into the marketing world. In my first Threesides blog post, I provide some insight into what it’s like to work for a marketing agency. The scariest thing: the phone. It has a cord. It…
Read article
July 21, 2016
The customer life cycle is a series of steps a customer goes through when making a decision to purchase or use a product or service. There are many different models that take you through you this, but most have in common the following stages: Awareness, Interest, Desire, Action and Loyalty (also known as the AIDA…
Read article
May 30, 2016
Social media influencers are individuals who have large and engaged online followings. You’ll find them blogging, Youtubeing, and Instagramming about products and brands, and in some cases making a living doing it. As social media has grown, so has the ways marketers utilise them as a way to reach their target market. It’s not just…
Read article
May 23, 2016
The grass really is greener at Threesides. Why? Well, we have a big piece of faux green turf on our back wall. Now seriously, here is the real story. We are Threesides Marketing, a Canberra based digital agency doing marketing that changes lives. We are close knit team of street wise nerds led by directors,…
Read article
April 26, 2016
Creating an awesome media event. You know you want to do it. What’s involved exactly? Threesides has been working with a great Canberra client, PANDSI, to help them attract media attention for their major fundraising event, the PANDSI Cake Off. PANDSI is a local organisation that assists Canberra families experiencing post and ante natal depression…
Read article
December 16, 2015
‘tis the season and cash registers are ringing to the sounds of Christmas. There’s nothing I love more than kicking back in the mall and people watching at this time of year. It’s the perfect storm for a marketer like me and you can almost taste the pressure of buying that perfect gift as it…
Read article
October 28, 2015
Content Marketing – these words just keep coming up time and time again don’t they? Well they came up for us in a HUGE way last week as Threesides in partnership with our client the NSW National Parks and Wildlife Service won the Australian Marketing Institute Award for Content Marketing for the 2014 Wild About…
Read article
September 8, 2015
It’s been a big month for our favourite photo-sharing platform. Instagram introduced their advertising API (application programming interface), enabling marketers to purchase Instagram ads in a similar fashion to how Facebook and Twitter operate. They removed the burdensome native square frame parameters that would result in inevitably cutting off someone from those group shots (landscape photographers the…
Read article
July 27, 2015
It wasn’t that long ago that happiness and job satisfaction weren’t considered important by business managers. Employees came in, they did their work, and they got rewarded for their efforts. Effective management and leadership was associated with authority and strong-arm tactics, and certainly not with emotions or the needs and wants of employees. Thankfully times…
Read article
March 20, 2015
So many of my favourite things begin with the letter P: puddles, peas, Pinterest, popcorn, pandas, peonies, Pembroke Welsh Corgis… But for those of us in marketing, there’s another set of Ps we like to keep in our arsenal to call upon at a moment’s notice. We call it the Marketing Mix, and it’s affectionately…
Read article
June 9, 2014
Did you hear that we’ve moved? We didn’t go very far – just around the corner in fact, but Threesides Marketing has a new business address – 9/20 Challis Street Dickson. Once upon a time a change of address would have meant a mail redirection at the Post Office, an update to clients by snail…
Read article