May 7, 2017
The Paid, the Owned and the Earned. Each of these media components should form part of your modern day marketing mix. By using multiple online and offline channels to reach target audiences, businesses are able to optimise their marketing strategy and excel. Although all three forms of channels tend to cross over at different stages…
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February 20, 2017
As a part of Business NSW Back To Business Week 2017, Threesides will be facilitating five separate workshops to assist business owners in marketing their business.
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December 21, 2016
Merry Christmas from the Threesides Team. To hear from Todd about some of the changes and highlights of 2016 and discuss what’s on the cards for 2017, check out the video here.
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October 17, 2016
Celebrity or not to be…that is the question. And really, the answer only need come down to three considerations – the right fit, a broad appeal and of course the right price tag. There is no doubt that in the world of ever-changing headlines and social media rapid fire, celebs make the grade. The online…
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August 28, 2016
After five years of study, internships, and more essays than I can remember, I have taken a deep breath and stepped into the marketing world. In my first Threesides blog post, I provide some insight into what it’s like to work for a marketing agency. The scariest thing: the phone. It has a cord. It…
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July 21, 2016
The customer life cycle is a series of steps a customer goes through when making a decision to purchase or use a product or service. There are many different models that take you through you this, but most have in common the following stages: Awareness, Interest, Desire, Action and Loyalty (also known as the AIDA…
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May 30, 2016
Social media influencers are individuals who have large and engaged online followings. You’ll find them blogging, Youtubeing, and Instagramming about products and brands, and in some cases making a living doing it. As social media has grown, so has the ways marketers utilise them as a way to reach their target market. It’s not just…
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May 23, 2016
The grass really is greener at Threesides. Why? Well, we have a big piece of faux green turf on our back wall. Now seriously, here is the real story. We are Threesides Marketing, a Canberra based digital agency doing marketing that changes lives. We are close knit team of street wise nerds led by directors,…
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April 26, 2016
Creating an awesome media event. You know you want to do it. What’s involved exactly? Threesides has been working with a great Canberra client, PANDSI, to help them attract media attention for their major fundraising event, the PANDSI Cake Off. PANDSI is a local organisation that assists Canberra families experiencing post and ante natal depression…
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December 16, 2015
‘tis the season and cash registers are ringing to the sounds of Christmas. There’s nothing I love more than kicking back in the mall and people watching at this time of year. It’s the perfect storm for a marketer like me and you can almost taste the pressure of buying that perfect gift as it…
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October 28, 2015
Content Marketing – these words just keep coming up time and time again don’t they? Well they came up for us in a HUGE way last week as Threesides in partnership with our client the NSW National Parks and Wildlife Service won the Australian Marketing Institute Award for Content Marketing for the 2014 Wild About…
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September 8, 2015
It’s been a big month for our favourite photo-sharing platform. Instagram introduced their advertising API (application programming interface), enabling marketers to purchase Instagram ads in a similar fashion to how Facebook and Twitter operate. They removed the burdensome native square frame parameters that would result in inevitably cutting off someone from those group shots (landscape photographers the…
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