January 28, 2020
Nature has continued to unleash its worst this summer. Bushfires, the associated poor air quality in Canberra and destructive hailstorms. Yet in marketing, we’ve never had a more busy start to the year. So, what role does marketing play at such an important time for Australians? Plenty when it comes to communicating the right messaging through the right channels.
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August 30, 2019
Google Data Studio is a data visualisation tool that can integrate all your marketing data into an automated & customisable report.
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July 29, 2019
Did you know online videos are 600% more effective than print and direct mail combined?
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July 19, 2019
We have followed and met Google’s rigorous process and are super chuffed to announce that we have been awarded Premier Google Partner status.
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June 24, 2019
Thanks to the Kardashians and other celebrities, Influencer Marketing is a hot topic in the marketing world. In short, Influencer Marketing is a form of marketing via social media which utilises social media influencers. And our resident influencer, Kim-Ling of @travel_ling, together with Sonya from @theglobalite, sat down to talk about life as an influencer, the intricacies of Influencer Marketing and how businesses can best work with this sector.
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March 29, 2019
One of the values we live by at Threesides is we know our stuff. And it’s no secret, we’re happy to preach it! But what is “stuff” and how do we make sure we really do know it?
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December 21, 2018
(image: Australian Tourism Award silver winning campaign: Pie Time from the Southern Highlands – Steve Rosa and Todd Wright) We took some time out to have a chat with Threesides Director, Todd Wright to chat all things Tourism Awards. This is the first time you’ve been a judge at the Australian Tourism Awards. What encouraged…
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March 21, 2018
Cambridge Analytica is the newest scandal to haunt the world wide web, and it can all be dwindled down to how the company used data that was captured from Facebook for all the wrong reasons. The company got their hands on ‘big data’ from Facebook and sold it to third parties for political purposes –…
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September 26, 2017
Note: this is a cross-post from our Google Ads website. Your customer finds your website by clicking on a Google Search ad. He visits the website, has a look around, considers his options and leaves. A week later, he returns to your website by clicking a link on your Facebook page and browses the about…
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July 17, 2017
With more than 700 million active users (that’s more than double Twitter’s monthly active users), Instagram is one channel that is only becoming more important for our clients. Unfortunately – just posting a picture of a product or your lunch every now and then won’t make for an effective account that translates into real customers. High…
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June 29, 2017
Is your store staying open a little later than usual? Is there a giant sale happening over the weekend? Or maybe you just want to let your customers know what the Soup of the Day is.
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June 21, 2017
Note: this is a cross-post from our Google Ads website. The marketing world is changing drastically and Google Ads is one of the platforms responsible. If you’re unfamiliar with Google Ads, it is a pay-per-click service that allows your business to create and manage ads online. Used by thousands of small, medium and large organisations,…
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