Marketing

Why Supporting Local Can be a Win/Win for Business: a Case Study

February 21, 2021

We all understand the value of supporting local businesses and causes as a consumer, but did you know there are several benefits for your business supporting local too? Not only are you helping grow the local economy, which is good for everyone, but you’re also building your brand’s reputation and reaching the audiences most likely … Continue reading Why Supporting Local Can be a Win/Win for Business: a Case Study

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Insights on Influencer Marketing from influencers in the know

June 24, 2019

Thanks to the Kardashians and other celebrities, Influencer Marketing is a hot topic in the marketing world. In short, Influencer Marketing is a form of marketing via social media which utilises social media influencers. And our resident influencer, Kim-Ling of @travel_ling, together with Sonya from @theglobalite, sat down to talk about life as an influencer, the intricacies of Influencer Marketing and how businesses can best work with this sector.

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You don’t get to one billion friends without making enemies – how Cambridge Analytica will affect Facebook advertisers.

March 21, 2018

Cambridge Analytica is the newest scandal to haunt the world wide web, and it can all be dwindled down to how the company used data that was captured from Facebook for all the wrong reasons. The company got their hands on ‘big data’ from Facebook and sold it to third parties for political purposes – … Continue reading You don’t get to one billion friends without making enemies – how Cambridge Analytica will affect Facebook advertisers.

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